You will make many decisions along the way when you design your webpages, and they will have far-reaching consequences with your audience and success. You have a lot of flexibility and latitude with what you do with your site. Don’t feel so all alone if you have been banging your head against the wall. You need to have webpages that evoke positive feelings and perform better, and we will show you how to do that.

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When you’re putting up any files on your site, or graphics or even webpages, make sure you’re using meaningful file names. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. It is important to use the exact primary keyword, usually long tail variety, when naming your files. Do not put the words together with no spaces at all, and the way to write them for the bots is with a hyphen between the words. If you use no spaces and the words are next to each other the bots will not read them properly. While this all by itself is nothing, really, but it will help your site with ranking ability and better listing in the right category by Google.

Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website’s content (which you should be doing), be sure that you have an auto-discovery code in your website’s header. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a great way to get your content out there as well as let people know when you have made changes to your website so putting this feature in will make a major difference.

If your site will be for content, then make sure your content is the centerpiece of each page. A site that makes heavy use of Flash animation always makes us think the designer, or the webmaster, is just trying to impress people. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.

Flash can slow a site down tremendously, so if you are not familiar with speed optimization you should be careful. You may have Flash movies, but then we would suggest you use a different video format, instead. This gives others the option to visit a non-flash page if they’re not in favor of it.

What we discussed in the above article is pretty basic, but many webmasters tend to ignore even the basics, which costs them heavily in the long run. If you want your site to stand out from the rest, then ensure that you’re working on strengthening the basic foundation.
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