If you are new to retail people counting and another of the first questions you may be questioning is which technology do i need to be utilizing?

You can find three main forms of technologies; beams, thermal and video. Each have their very own benefits and weaknesses depending on the environment they may be being set up in.

Beam Counters – Tend to be battery powered and so suited for temporary use. They are an easy task to install and take, and also susceptible to become damaged and field of view blocked. They are unable to count people walking through an entrance side-by-side and thus will undercount.

Thermal Cameras – Infra-red devices much like the IRISYS cameras would be the most widely used store analytics on earth. They are IP enabled and most one unit may be linked together for wide entrances. Accuracy levels are very good.

Video Cameras – Come as single or dual vision IP enabled devices. The one view cameras are usually less accurate. Overall the video items are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in most cases.

At StoreTech our software option would be hardware independent, meaning should you already own people counting hardware its likely we are able to integrate and import the visitor data into our solution.

With over 20 years experience of individuals counting industry, StoreTech are pleased to share the pros and cons of each one sort of technology and help you to decide the best option.
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