We (and also the remaining internet for the past decade) have previously spent a while convincing you from the significance of acquiring online reviews for the business. Why don’t we just assume you’re in love with the advantages of developing a bunch of people tout how awesome you are well on the web.

That said, it isn’t safe to visualize everybody knows in which from the wide whole world of the web we can easily point those well wishers after they want to sing our praises. I am talking about, organic beef be capable of rattle off a couple of sites (“Yelp! And they come to appear on the internet Maps, too?”), but we do not exactly use a laundry list of options at our disposal.

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Have a look at our list of the very best product review websites for B2B and B2C companies. Understand that every industry has niche sites, too. For example, those who work in center industry may choose to be on UrbanSpoon. This blog post won’t enter sites that are specific to a single industry, but it will provide local review that apply to businesses in every industry.

Review Sites for B2C Companies
1) Amazon Testimonials

Amazon was the primary websites allowing people to post reviews of products in 1995, plus it remains probably the most important practical information on consumers trying to make informed purchase decisions. Even though people can and also do buy a product elsewhere, whether it’s in love with Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then lots of people will be up its Amazon review before they decide to purchase.

And what will separate your products or services in one that seems exactly like it? Those shiny gold stars and good customer reviews. Goods are rated on the five-star rating scale, that’s divided by area of reviews per star, accompanied by most helpful customer reviews and quite a few recent customer reviews.

2) Angie’s List

Aimed at U.S.-based service businesses, Angie’s List is really a “higher-end” website, because users even have to purchase membership. However, you get whatever you buy. The reviews, given by using an A-F scale, are generally very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews cannot be anonymous, that helps lessen fake or misrepresentative reviews, companies are allowed to answer the reviews posted on them, too.

It’s free to generate a page for the company. Once you’ve yours, encourage your clients who’re on Angie’s List to depart reviews there — members include the only ones able to get it done!

3) Choice

Have customers around australia? Option is a member-funded review website situated in Australia. Choice independently test products and services and still provide performance reviews to their members. The bulk of the work they do involves testing products and services themselves, creating product comparisons, and writing buying guides. Furthermore, though, they certainly allow members to rate and discuss specific product models and brands to Choice members. In case you have customers around australia, we advise encouraging those who are on Option to leave reviews there.

4) Trustpilot

Trustpilot is really a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded out of Europe into 65 countries, such as the U.S. The woking platform for businesses helps companies throughout the planet proactively collect customer reviews. Oahu is the customers who write both product and seller reviews, keeping it third-party verified.

Since they use a basic version for free (this lets you develop a profile page and collect customer reviews), their paid versions permit you to create customizable review invitations, share ratings and reviews on social media, and link review data for your internal business systems.

5) TestFreaks

Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers straight from your customer service team.

6) Which?

Which? is definitely an independent consumer review organization that tests and reviews products then writes about them. Unlike Angie’s List, oahu is the folks from which? who write the reviews — not the customers can use. They do not accept submissions for product testing or survey inclusion, however they do encourage people to let them find out about their products and services by emailing [email protected].

Even though this leaves less room that you should influence whether your products turn out on their site, it is worth knowing about and checking in about this popular site, especially if you have customers from the U.K. The site has product critiques for anything from dishwashers and tablets to cars and cards. They test and review all these products themselves, then reveal both their methodologies and results. They also take customer surveys of things prefer and worst firms for customer service.

A lot of their submissions are free, but customers can be members for ?10.75 a month to acquire entry to a “Best Buys” and “Don’t Buy” list, the newest reviews of products using their test labs, and entry to their consumer legal counsel service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and buy all products that they test. (Fun fact: They buy and test 80 cars annually!) This can be about as legitimate mainly because it gets. As such, there is not much you’re able to do here “except” if you sell an item, make sure this really is, really good.

If nothing else, you could have this website as being a lesson in excellent articles. Per product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Pretty much the key to great content, are we right?

8) TripAdvisor

Should you be from the travel, hotel, airline, entertainment, or restaurant industries from any location, you will want to look into the reviews on the popular website TripAdvisor. Since the largest travel site on the planet, they have over 225 million reviews, opinions, and photos taken by travelers. They also have some awesome content on their about low airfares, travel guides, rental listings, and advice forums about pretty much every location on the planet you may want image. Lots of people look there prior to an outing.

The key with a successful profile on TripAdvisor is making it as near to the top level of these popularity index as you can, so that people looking for information inside a specific place call at your listing. According to TripAdvisor, very good ranking algorithm is founded on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they furnish businesses trying to increase their ranking:

Quantity: Ask you and your guests to write down reviews, and rehearse our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — check out our policy to ensure that you know what is and isn’t okay.

Quality: Guests who enjoyed high quality hospitality as well as a memorable experience will write positive reviews. Monitor what previous reviewers have written to determine what worked and would not perform most optimally for the property to help you maintain and boost your service.

Recency: Recent reviews factor more strongly in your popularity rankings and older reviews tight on effect on a hotel’s ranking with time. Once again, encourage guests to write down reviews to maintain fresh content rolling in.”
9) Yelp

Yelp is really a free website that lets consumers rate businesses on the five-star scale. Any company can generate a profile on Yelp for free, and users can set up their very own free profiles to review a small business. You’re free to answer reviewers, too, but we advise choosing a balanced and polite procedure for any negative reviews you obtain, as Yelpers have been in quite a tight-knit community.

Yelp has also fit in fire during the last number of years for a few slightly shady practices, like incentivizing businesses to promote together in exchange for gaming the hunt latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to take a look at Yelp reviews as a whole current reviewer’s clout in mind, instead of getting deterred by the business due to one bad listing.

That said, it is to your benefit to acquire a constant stream of positive online reviews coming to your business’ Yelp account so happy industry is always towards the top of your review feed — especially is you might be a location-based business. Yelp profile information contains items like store hours and information, so that your profile will often turn up when we Google your small business.

10) Google My offer

You realize those reviews that demonstrate with you google to get a business? Yeah, those activities are stored on this list in a big way.

Google’s Pigeon algorithm update uses distance and ranking parameters to supply improved local search results. So, for your business’ site to be properly optimized for search, you will want to set up verified accounts with local directories — especially Google’s, called Google My offer. Getting reviews, comments, pictures, and so on, especially on the internet, can provide an enhancement looking. Only verified local Google+ pages can answer reviews.

An extra? Google Maps pulls that information the ones reviews into the app, so developing a lot of content in there could make your small business look more reputable.

11) Yahoo! Local Listings

Much like Google My offer reviews, Yahoo! Local reviews let users post reviews of companies which has a five-star rating system.

According to Search results Land, Yahoo! still receives about 10% of google search share. So while you might not want to get time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt to the 10%.

Review Websites for B2B Companies
12) G2 Crowd

If the business sells software, you will want to make sure to use a presence on G2 Crowd. On a monthly basis, over 300,000 people looking to buy software read the 37,000+ user reviews on this internet site for them to make smarter purchasing decisions.

G2 Crowd operates a lot like Yelp, in a certain niche. Organizations are reviewed on the five-star scale, and reviews cover anything from setup and easy people to security and support. Reviewers respond to questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to others considered the product.” Also, you can upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is definitely an online website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to make certain they’re users (even though the reviews themselves can still be anonymous), that enables users to determine what their LinkedIn connections say about particular website programs on TrustRadius. This adds a layer of trust for an individual reading the web page.

You can use the web page to browse reviews of individual companies, or compare two companies side-by-side that compares their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.

Along with their company reviews, they’ve build a whole bunch of buyer guides for categories including talent keeper, business intelligence software, core HR software, social media, and A/B testing to help find the appropriate product for the kids determined by countless reviews and user ratings.

14) Salesforce AppExchange

Come with an app on the Salesforce AppExchange? Then you will want to monitor your app’s ratings and reviews there. Surveys are with different five-star rating system, each app has reviews listed with more helpful positive review and quite a few helpful negative reviews first, accompanied by all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a large number of reviews to see the volume of downloads with a couple of clicks.

For Online Reviews Both B2B & B2C
15) Ddd

A nonprofit site, the Better Business Bureau (BBB) evaluates all kinds of businesses against some best practices based on how businesses should treat the general public. They do not directly recommend or endorse any businesses, products, or services; his or her give you the public with all the info on the website about businesses, and when they have been met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.

A business’ profile listing on the BBB contains general overview information, like a short company bio and also the company’s accreditation status, previous any complaints made in regards to the business and if they were resolved, customer reviews, and also the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is definitely an employee website that assists anyone — from prospective employees to prospects to investors — get an thought of exactly what a company is love internally. Put simply, it may help study the more qualitative factors of things like valuation.

Employees can share what it is want to interview and just work at their companies, and also the site shows visitors which companies are rated highest by their employees. Many employers put it to use to build their employment brand for them to target and recruit candidates, nevertheless, you can also utilize the reviews to talk about ideas internally for improvement among your management team.

Creating an employer account is free of charge, and it is an easy task to track and answer reviews. As an example, you can set up alerts which means you get an email when a new review is posted to help you acknowledge and answer each one.

Other locations for Testimonials
Online reviews also exist on sites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and several brands just make them unsolicited, for better and worse.

Here are several sites that, if you opt to (please, opt to) is additional hubs for online reviews. And perhaps they are awesome, since they have enormous reach, along with some — otherwise entire — treating these properties.

17) Facebook Ratings & Reviews

Did you know there’s a place on Facebook for fans to depart ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like on the left-hand side of one’s Facebook Page, and you also can’t move or remove it just like you can the rest of one’s Page.

Anyone logged into Facebook can post a rating or overview of a small business. All they must do is navigate to the Reviews portion of your Page, go through the grey stars to decide on a rating, then write an optional review. They are able to make that review public, visible to friends, or visible just to them.

18) Twitter

The ridiculously fast-paced nature of Twitter can make it appear like a weird destination to make an effort to accumulate reviews. But while users may well not always search for reviews on Twitter (if you do not started some form of review hashtag, perhaps), tweets are nevertheless indexed looking results. Which means a user’s tweet, whether complimentary or less-than, could show up from the SERPs when someone’s looking for reviews in your business.

In addition to that — there’s things you can actively do with the positive tweets coming to you. For example, we tested the part of social proof on conversions at HubSpot, attaching three tweets that gave positive reviews by using an ebook i was promoting at the time. You know what happened? The CTA with all the three tweets converted better than the CTA without tweets. In the event you will “Favorite” tweets that can work as positive reviews in the foreseeable future, it’s going to be simpler to find them when you wish to use them in your marketing.

19) Your individual Website

Finally, normally the one place where you have total and utter control: your website. This is an great spot to publicize reviews you obtain (perhaps embed some of those tweets you favorited?) You could make a bit of one’s website dedicated just to reviews and testimonials, and also include a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews and you also encounter happy customers who want to make you an optimistic review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to get a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.
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