We (as well as the other internet within the last decade) previously spent a while convincing you from the significance about acquiring online reviews for the business. So let’s just assume you’re in love with the advantages of using a bunch of people tout how awesome happen to be on the net.

That said, it’s not safe to visualize we all know wherever from the wide world of the net we are able to point those well wishers after they want to sing our praises. What i’m saying is, we might all be capable to rattle off a few sites (“Yelp! And they come to show up online Maps, too?”), but we don’t exactly have a laundry listing of options at our disposal.

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Look at our listing of the very best product review websites for B2B and B2C companies. Remember that every industry has niche websites, too. For example, those invoved with district industry may wish to be on UrbanSpoon. This website post won’t enter sites that are specific to a single industry, but it’ll provide local review that sign up for businesses in any industry.

Review Sites for B2C Companies
1) Amazon Customer Reviews

Amazon was one of the primary internet vendors to allow consumers to post reviews of merchandise in 1995, also it remains the most important helpful consumers trying to make informed purchase decisions. Even if people can as well as do get a product elsewhere, if it is in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then many individuals can look up its Amazon review before they decide to purchase.

And what will separate your product or service from one seems exactly like it? Those shiny gold stars and good testimonials. Products are rated on the five-star rating scale, that is separated by area of reviews per star, then most helpful testimonials and most recent testimonials.

2) Angie’s List

Aimed toward U.S.-based service businesses, Angie’s List is really a “higher-end” review site, because users already have to cover membership. Nevertheless, you get whatever you pay for. The reviews, given on an A-F scale, are typically very well-thought out — few people like going that ranting and raving that’s more widespread on free review sites. The reviews can’t be anonymous, that helps cut down on fake or misrepresentative reviews, and corporations are allowed to reply to the reviews posted about them, too.

It’s liberal to generate a page for the company. When you have yours, encourage your customers who are on Angie’s List to go away reviews there — members will be the only ones allowed to undertake it!

3) Choice

Have customers nationwide? Choice is a member-funded website based in Australia. Choice independently test services and products and supply performance reviews with their members. The bulk of their job involves testing services and products themselves, creating product comparisons, and writing buying guides. Moreover, though, they do allow members to rate and discuss specific product models and brands to Choice members. For those who have customers nationwide, we propose encouraging those who find themselves on Substitute for leave reviews there.

4) Trustpilot

Trustpilot is really a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded beyond Europe into 65 countries, such as U.S. The working platform for businesses helps companies from all over the entire world proactively collect testimonials. It’s the customers who write both product and seller reviews, keeping it third-party verified.

While they have a basic version at no cost (this allows you to build a profile page and collect testimonials), their paid versions allow you to create customizable review invitations, share ratings and reviews on social media, and link review data on your internal business systems.

5) TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect testimonials and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers completely from your customer service team.

6) Which?

Which? is an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it is the folks of which? who write the reviews — not the customers. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do encourage people to permit them learn about their products and services by emailing [email protected].

Even if this leaves less room that you should influence whether your products or services wind up on his or her site, it is worthwhile to learn about and checking in for this popular site, particularly if you have customers from the U.K. Your website has reviews for from dishwashers and tablets to cars and bank cards. They ensure that you review all these products themselves, after which write about both their methodologies and results. Additionally, they take customer surveys of products like the best and worst firms for customer service.

A lot of their content articles are free, but customers may become members for ?10.75 each month to get access to a “Best Buys” and “Don’t Buy” list, the most recent reviews of merchandise from their test labs, and access to their consumer legal counsel service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all products that they test. (Fun fact: They purchase and test 80 cars each year!) This is about as legitimate because it gets. As such, there’s not much that you can do here “except” let’s say you sell an item, make sure it’s really, fantastic.

Basically, you could take this amazing site as being a lesson in excellent articles. For each product they review, they feature review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Virtually the key to great content, shall we be held right?

8) TripAdvisor

If you are from the travel, hotel, airline, entertainment, or restaurant industries all over the world, you need to browse the reviews on the popular website TripAdvisor. Because the largest travel site on earth, it has over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about pretty much every location on earth you could possibly image. A lot of people look there prior to making a visit.

The important thing to a successful profile on TripAdvisor is rendering it as close up of the popularity index as is possible, to ensure people looking for information inside a specific place call at your listing. According to TripAdvisor, very good ranking algorithm is based on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they give businesses trying to improve their ranking:

Quantity: Ask your friends and relatives to create reviews, and make use of our management center tools to remind them after they have a look at. Offering incentives for reviews is up against the rules, though — take a look at our policy to ensure that you know what is and isn’t okay.

Quality: Guests who enjoyed top class hospitality as well as a memorable experience may write reviews that are positive. Monitor what previous reviewers have written to find out what worked and failed to perform best for the property to help you maintain and boost your service.

Recency: Recent reviews factor more strongly in your popularity rankings and older reviews tight on affect a hotel’s ranking after a while. Once more, encourage guests to create reviews to help keep fresh content rolling in.”
9) Yelp

Yelp is really a free review site that lets consumers rate businesses on the five-star scale. Any organization can generate a profile on Yelp at no cost, and users can set up their unique free profiles to check a small business. You’re liberal to reply to reviewers, too, but we propose going for a balanced and polite method of any negative reviews you obtain, as Yelpers come in quite a tight-knit community.

Yelp has are categorized as fire in the last several years for many slightly shady practices, like incentivizing businesses to market with these in substitution for gaming the hunt results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now look at Yelp reviews in general current reviewer’s clout at heart, as opposed to getting powered down by the business as a consequence of one bad listing.

That said, it is to help you to acquire a constant stream of positive online reviews visiting your business’ Yelp account so happy clients are always near the top of your review feed — especially is you’re a location-based business. Yelp profile information contains such things as store hours and location information, so that your profile will frequently turn up when individuals Google your organization.

10) Google My opportunity

You realize those reviews that report with you search Google for the business? Yeah, those activities are stored on a list in a big way.

Google’s Pigeon algorithm update uses distance and location ranking parameters to offer improved local search results. So, for your business’ how do people be properly optimized for search, you need to set up verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and the like, especially online, can provide you with a good start browsing. Only verified local Google+ pages can reply to reviews.

An additional benefit? Google Maps pulls that information and the ones reviews in to the app, so using a lots of content inside can make your organization look more reputable.

11) Yahoo! Local Listings

Similar to Google My opportunity reviews, Yahoo! Local reviews let users post reviews of companies using a five-star rating system.

According to Search Engine Land, Yahoo! still receives about 10% of internet search engine share. So even if you not want to speculate time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt with the 10%.

Review Websites for B2B Companies
12) G2 Crowd

If the business sells software, you need to make sure you have a presence on G2 Crowd. Each month, over 300,000 people thinking of buying software browse the 37,000+ user feedback on this internet site to enable them to make better purchasing decisions.

G2 Crowd operates a lot like Yelp, in a unique niche. Organizations are reviewed on the five-star scale, and reviews cover from setup and simple useful to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the merchandise.” Also, you’ll be able to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to ensure they’re users (even though reviews themselves can still be anonymous), allowing users to find out what their LinkedIn connections say about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading your website.

You should use your website to browse reviews of human companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.

Along with their company reviews, they’ve build a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help those find the appropriate product on their behalf determined by numerous reviews and user ratings.

14) Salesforce AppExchange

Provide an app on the Salesforce AppExchange? Then you’ll want to keep an eye on your app’s ratings and reviews there. Testamonials are with different five-star rating system, each app has reviews listed with the most helpful positive review and most helpful negative reviews first, then all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and see the quantity of downloads with only a number of clicks.

For Online Reviews Both B2B & B2C
15) Eee

A nonprofit site, the Better Business Bureau (BBB) evaluates all kinds of businesses against a set of best practices for how businesses should treat people. They just don’t directly recommend or endorse any businesses, products, or services; they only supply the public with all the facts about their website about businesses, and when they have been met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.

A business’ profile listing on the BBB contains general overview information, just like a short company bio as well as the company’s accreditation status, past any complaints made in regards to the business and whether or not they were resolved, testimonials, as well as the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is an employee review site which enables anyone — from prospective employees to potential clients to investors — have an thought of such a company is really like from inside. In other words, it may help study the more qualitative factors of products like valuation.

Employees can share how it is prefer to interview and work at their companies, as well as the site shows visitors which information mill rated highest by their workers. Many employers utilize it to build their employment brand to enable them to target and recruit candidates, nevertheless, you could also utilize the reviews to share with you ideas internally for improvement among your management team.

Creating a company account is free of charge, and it is simple to track and reply to reviews. As an example, you’ll be able to set up alerts and that means you have an email every time a new review is posted to help you acknowledge and reply to each.

Other areas for Testimonials
Online reviews also exist on sites that aren’t necessarily built in order to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … plus some brands just buy them unsolicited, for much better and for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And perhaps they are awesome, given that they have enormous reach, and you’ve got some — or even entire — control over these properties.

17) Facebook Ratings & Reviews

Do you know there exists a place on Facebook for fans to go away ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of one’s Facebook Page, so you can’t move or eliminate it as if you can the rest of one’s Page.

Anyone logged into Facebook can post a rating or writeup on a small business. All they must do is go to the Reviews part of your Page, click the grey stars to decide on a rating, after which write an optional review. They are able to make that review public, visible to friends, or visible just to them.

18) Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird location to try and accumulate reviews. But while users may not always hunt for reviews directly on Twitter (if you don’t started some form of review hashtag, perhaps), tweets are nevertheless indexed browsing results. Meaning a user’s tweet, whether complimentary or less-than, could show up from the SERPs when someone’s looking for reviews in your business.

In addition to that — there’s things you can actively employ the positive tweets coming at you. For example, we tested the component of social proof on conversions here at HubSpot, attaching three tweets that gave reviews that are positive on an ebook we had been promoting back then. Guess what happens happened? The CTA with all the three tweets converted a lot better than the CTA with no tweets. If you learn to “Favorite” tweets which could serve as reviews that are positive down the road, it’s going to be simpler to find them when you wish to utilize them with your marketing.

19) Your own personal Website

Finally, the one place in which you have total and utter control: your site. It becomes an excellent place to publicize reviews you obtain (perhaps embed one particular tweets you favorited?) You might create a section of one’s website dedicated in order to reviews and testimonials, as well as add a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews so you encounter happy customers who want to leave you an optimistic review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a place on your site to share their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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