Some individuals believe video marketing is just a passing fad and it’s effectiveness will ultimately run it’s course. To me this sounds plain ludicrous. It would have already been like someone saying 50 years ago that TV was just a passing fad. Movie can be a powerful method for communicating and that i predict it carry on growing over the years to come.
In this article I’ll give a few tips for using creating videos to your advertising campaigns.
Ideally your video should display a hyperlink aimed at your website in the beginning and end. I take advantage of video intro and outro clips which contain a picture of this site. I sandwich my content video in between. For the video’s content, you should use the narrated Powerpoint presentation or perhaps an actual video people teaching. It all depends on which method you might be equipped to complete and great at doing. Additionally, it depends on what you are teaching. Some videos may require screenshots or images. And so the live recording wouldn’t work in these cases. I’ve found that every kind of video works equally well for traffic generation to my websites. The Powerpoint method takes a bit longer as you have to accomplish more work (creating slides and recording voice). It’s your video’s content that’s key.
Lets talk about the content of one’s video. In your teaching, focus on one main theme. Don’t use a shotgun approach and try and cover an excessive amount of information. It’s more advantageous to produce multiple videos – each using one topic. I actually do encourage you though, to give away as much valuable information as possible. This may greatly enhance your credibility with viewers and increase your chances of converting viewers into customers. Utilize a good proactive approach at the end of your video, try not to be too salesy. Logo Intro need viewers just to walk away with all the feeing they received good, valuable information and wasn’t pitched to.
Finally, write a good description of one’s video and include a hyperlink for your squeeze page or website as near to the top as possible. I would recommend making your link look natural by putting it in the first sentence of the description. Include five or six keyword tags which can be related to your video’s content.
Don’t submit your video to many sharing sites because this looks spammy for the engines like google and you will probably get penalized for having duplicate videos. I suggest submitting each video to only one site. Try a search and find the top five sites and alternate your submissions to each and every.
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