1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social networking content indexed on the internet along with other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social networking networks leads to how search engines understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool to drive their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the popularity, and employ videos to capture new audiences.
80% of video. Results that report in SERPs are from YouTube
Videos get 50X better organic page ranks online when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people use a array of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have grown to be standard tools to browse web. Search engines like yahoo know this and they also reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search increased 43% year on year.
Over 1.2 billion people get the web using their mobile phones.
4 of every 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Essential
Voice search is easily becoming a huge part of mobile usage and possesses elevated the pain of typing keywords to own searching query. However, this shift means your site content have to be developed with voice search in mind.
60% teens use voice search while watching TV
40% adults use voice seek out directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever individuals are seeking content sources that provide each of the relevant information they want in a single place. Search engines like yahoo have seen this trend and consequently content aggregators are getting to be very well liked from the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the work easier. Just few more years and mobile phone applications are certain to overpower desktop and mobile websites.
Mobile phone applications be the cause of 52% in recent history spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO To get Much more IMPORTANT
Local internet search will go stronger through the years. In 2016 you need to let Google know your location located as well as what you’re offering.
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