1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social media content indexed on the search engines as well as other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media networks plays a part in how search engines like yahoo understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video being a powerful tool to drive their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the trend, and employ videos to capture new audiences.
80% of video. Results that report up in SERPs originate from YouTube
Videos get 50X better organic pr in the search engines when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people make use of a variety of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches have grown to be standard tools to browse web. Search engines like google know this plus they reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have wanted local info.
Mobile search expires 43% year on year.
Over 1.2 billion people get the web from their mobile phones.
4 out of 5 consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A necessity
Voice search is easily being a huge a part of mobile usage and contains elevated the pain sensation of typing keywords to run a search query. But this shift means your articles need to be developed with voice search in mind.
60% teens use voice search before the TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before folks are looking for content sources that provide every one of the relevant information they require in one place. Search engines like google have seen this trend and thus content aggregators are becoming popular in the SERPS.
6. The trend OF Mobile phone applications WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps just make the project easier. Just few more many mobile apps will definitely overpower desktop and mobile websites.
Mobile phone applications are the cause of 52% in recent history invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile apps to websites. (SearchEngineJournal)
7. Local SEO Being More IMPORTANT
Local internet search goes stronger through the years. In 2016 you will need to let Google know where you are located and what you are offering.
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