Globally, the application of cellphones, smartphones, iPads and tablets for surfing the world wide web is growing at an alarming rate because of its convenience, cost-efficiency, comfort and ease. Using mobile phones is closing digital divide involving the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly to be able to reach these mobile users. Another way of doing so is always to create designs that are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive WEB DESIGN is really a technique employed in web design to allow webpages reply to the screen size, orientation and platform from the device an individual is viewing with.
Responsive design are the simple most important factor containing changed the browsing behavior of browsers these days. Such websites are designed for changing from device to device. For instance, if a user switches coming from a cell phone into a tablet device, the website automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities linked to designing such websites, are mainly the organization important things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale with all the layout to disclose and conceal parts of images on websites. This fluidity helps it be user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your website regardless of the environment they are, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that don’t have options are really missing out. To be the hottest global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably searching results.
In accordance with Moz, a well-respected search company of their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can safely say without a doubt that creating a responsive website may help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is normally more expensive and/or inconvenient than using mobile phones. Mobile devices offer quick and easy usage of facts about the move. Responsive websites therefore are reasonable to users who spend virtually no time in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t need to develop different websites for various devices. Additionally, businesses helps you to save cash on maintenance costs since they is going to be centering on only one website.
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