Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the web is growing at an alarming rate due to its convenience, cost-efficiency, comfort and ease. Using cellular devices is closing digital divide between the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to produce websites which might be mobile-friendly in order to reach these mobile users. One way of doing this is to create designs which might be attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique used in web design to permit webpages answer the screen size, orientation and platform with the device a user is viewing with.
Responsive design are the simple most important factor that has changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. As an example, if the user switches from the cell phone with a tablet device, your website automatically adapts and dynamically fits how big the screen.
Without delving much to the technicalities linked to designing such websites, are mainly the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to disclose and conceal aspects of images over the internet. This fluidity helps it be user-friendly, accessible and exquisite when compared to conventional websites. Users are able to surf your site regardless of the environment they find themselves, hence improving the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended design as well as practice so businesses that would not have choices missing out. Being the hottest global google search, Google explained that responsive websites are really simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we are able to safely say definitely that using a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Cellular phones offer easy and quick usage of information about the move. Responsive websites are therefore cost effective for users who spend practically no in time an office space.
For businesses, the responsive web design reduces design and development costs since they don’t need to develop different websites for different devices. Additionally, businesses helps you to save cash maintenance costs because they is going to be focusing on only 1 website.
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