Globally, the use of mobiles, smartphones, iPads and tablets for surfing the internet is growing with an alarming rate because of its convenience, cost-efficiency, comfort and ease. The application of mobile devices is closing a digital divide between your rich and poor; along with the urban and rural dwellers. All companies are duty-bound to formulate websites which are mobile-friendly to be able to reach these mobile users. Another way of this is always to create designs which are responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is really a technique found in web design to allow for webpages react to the display size, orientation and platform from the device a user is viewing with.
Responsive design include the simple the crucial element containing changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For example, if the user switches from the cellular phone to some tablet device, the website automatically adapts and dynamically fits how big the screen.
Without delving much in the technicalities involved in designing such websites, listed below are the business enterprise great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and conceal elements of images over the internet. This fluidity makes it user-friendly, accessible and exquisite when compared to conventional websites. Users can surf your site regardless of environment they end up, hence enhancing the reach of your business website.
Consolidate business marketing efforts: Google has recommended design as best practice so companies that will not have choices at a disadvantage. To be the most popular global search engine, Google explained that responsive websites are easy to crawl and perform favourably searching results.
In accordance with Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Given this knowledge, we are able to safely say definitely that creating a responsive website can help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is usually costlier and/or inconvenient than using mobile devices. Mobile devices offer simple and fast use of information about the move. Responsive websites are thus cost effective for users who spend hardly any amount of time in an office space.
For businesses, the responsive web design reduces design and development costs because they do not need to develop different websites for different devices. Additionally, businesses preserves cash on maintenance costs while they will be emphasizing just one website.
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