If you’re spending hours working on your business, and never getting the results you would like, you may have a small business process or two which is broken and requires fixing.
Most companies I encounter have the ability to the same kinds of problem. Their Follow-through is either broken or non-existent. Additionally they do not have something in place of these processes to work accordingly.
so Let’s start at square one. I’m not likely to really go into what your doing wrong what is actually broken, that’s simply redundant I’ll only discuss the things due to only a little space to enable you to start getting consistent and predictable results.
First it is important to know the differing types of media platforms most companies use make an effort to market their product or services.
These media channels exist online as well as offline and I’ll name only a few from the more recognized, so you will have a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the purpose.
Like a business proprietor I’m able to bet that you will be operating on the one dimensional basis which is very limiting when it comes to gaining a reliable customer base.
The greater media you may use effectively the more successful your operations will end up. Key word “Effectively”….
However Let’s not go jumping into any and every media platform convinced that the more you employ the better chances you have for success.
It won’t if you take the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The secret is to repair your broken processes in any other case you’ll have the same results will all of the media channels you advertise on.
How can you Fix it.
There are 3 components that all businesses must have in place in order to have a conssistent flow of new leads and clients.
Component 1 ~ You must first let me give you, have a compelling offer to attact your favorite luxury customer.
You should steer clear of how to get leads your goal as a business proprietor is always to solve problems by presenting answers to a targeted customer.
Your advertisements should speak right to an ideal client giving them a definite solution to a problem they are experiencing. No exceptions to this rule.
Component 2 ~ You must have a way to capture leads. If you don’t have a system in place for capturing the interest of your prospects before trying to market them, you might be way off of the mark.
Fix this now! There all types of lead capture software out online that you can use I fould contributing Pages are pretty solid try them out. These people have a good system for helping companies achieve this.
Component 3 ~ You must have a way to follow up with your leads. If you believe regarding it everything you have ever bought or joined there is an engaging offer to first gain your attention.
Then when that they had your attention you’re followed up with and given more information.
If the offer is at line with what you’re trying to find that would solve the immediate problem that your were having, that’s when and only when you made a decision to buy.
Your visitors, clients, and prospects are not any different.
1. Present an engaging solution to a problem disguised being an offer
2. capture charge
3. Followup and make the sale.
This is a really broad overview however i hope this can help one to start thinking inside the right direction as a business proprietor.
For your Success
-Larry
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