The 10 steps below demonstrate having a real example getting over 10,000 fans on your own Facebook business page.

Facebook will be the king of social networking sites with more than 1.79 billion active users each month (Updated December 2016). It really is employed by over 60% of Internet surfers Worldwide in fact it is an excellent tool for promoting products or services, finding new customers or gaining more loyal readers (followers).

To utilize this for business purposes, you’ll want a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s obvious how the amount of fans reveals how popular an online site is. A popularity business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans this also leads to a amount of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website needs to have a lot of Facebook fans. 5 years ago this failed to subject but in the Modern, social proof is very important.

More fans, more visits – The greater fans you have, the greater will be the number of people which will see your posts of their timeline and maybe visit your website.

While this is true, it should be noted that your fans will see you.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than 4 percent) will see your status updates.

This number can differ, what is very important to know now, happens when you have 10,000 fans and you post a new update, it will be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social websites is often a ranking factor, numerous studies show popular websites on Facebook are more likely to perform better in search, these days quite popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that using a lot of Facebook fans is very important to your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans also it continous to cultivate organically.

Step 1: First suggestion – you’ll want a Facebook business page

It sounds silly for that experienced however for beginners to social websites this can be new things: A personal Facebook page is different from a company page.

If you want to have friends on Facebook to talk about your holiday photos you will want to generate a personal page but if you want to have fans and followers to your website or business you will want to generate a Facebook business page.

So, the initial step is usually to ensure that you create a Facebook business page along with the second step is usually to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most critical optimization tip of.

The quality of the content posted on your own Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or even more likes from ads even as we will see below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above you need to use a business page and never a private page, but you still need to have an active personal facebook account.

Here is the reason:

After you post an update on your own business page, a great way to raise exposure and likes, is usually to share that post on your own personal page too.

People you have as friends on your own personal page are more likely to ‘like’ and ‘interact’ using the post shared from your business page and will also improve the engagement factor of your respective posts.

As an end result, facebook will demonstrate you to more fans (organically).

So, a great way to raise the amount of people that view you and go after dark 4% person group of fans is usually to share and promote the post on your own personal page.

It is obvious how the greater the amount of friends greater will be the visibility from the post.

Also, make certain you invite your existing friends (and brand new ones) to love your Facebook business page. Accomplish that when you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media marketing 101 but you need to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a way to associate your web site using the Facebook business page. To put it differently it is a method to ‘tell’ search engines this will be your official Facebook business page.

#2 – When you’re getting a lot of fans, that is something you should be proud off the other to indicate in your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to grow your group of fans organically. Your potential customers can follow your web site by clicking so on button while not having to visit Facebook.

Hint: For max results, set the LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup such box to new users (for example, after they spend One minute with a page, after they scroll as a result of the bottom or after they make an effort to leave your page – even though this is useful with regards to getting new likes, you have to be careful to not ensure it is too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on our website.

The next natural step is usually to start sharing content to keep the fans happy as well as perhaps find a way to convert them from fans > website visitors > customers.

Some simple rules to follow along with which will improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see with your page. For instance, should your web site is about Social media, share content linked to social websites and never about sports or some different you could like. If your users need to read sports news, they do know finding them.

#2 – Don’t forget which they follow your organization page to have updates regarding your website (and niche) and never regarding your social gatherings: If you want to get social, then make use of personal Facebook page, your organization page is around your web site.

#3 – Typically thumb, I take advantage of my business page to talk about content from my niche only, basically must share something which just isn’t linked to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. When you have a campaign to talk about something like that that might benefit your fans, that can be done but don’t overdo it.

Try to publish interesting, shareable content that’s linked to your niche, it sometimes won’t come straight from your web site. Have a balance between promotional and content that the followers should read.

Step 6: Share interesting and high quality content (not simply links)

I made some tests in connection with impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with just links. Allow me to offer you one example to understand After all.

When you want to share content from your website on Facebook, put forth Facebook status updates and type in the webpage URL. It looks something like this:

You can share this article without adding any extra information. If your title and images are fantastic, you’ll get many likes depending on the time you create the post, amount of fans etc.

If one another hand, you enrich your posting with the addition of more info and also a listing, then other things being equal, you’re very likely to grow in likes and shares.

For me this may cause sense because those that go to a title and image of their timeline may not ‘Like It’ mainly because it provides no value for many years (don’t forget how the average user is assigned a huge selection of postings of their timeline if he or she login to Facebook).

On another hand if you give them valuable, high quality as well as simple to learn information (like a list), they’re going to click on the LIKE button since they read something useful while not having to leave their timeline.

Note: It is a known fact that people have a propensity of LIKING content without reading it so give them good reasons to do this; your web site visits may not increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at some of the most popular Facebook pages, you will see that they generally tend to talk about images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. Several ideas to consider:

Quality updates – This is actually the best incentive it is possible to provide your users. Before posting anything on your own page, you’ll want to make certain that it provides value in your audience. When you do this consistently, you existing followers will share it making use of their friends and will also get more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are various tools to do that but are thinking about when you don’t use a known brand this many stop so successful.

Content upgrades – In case you have your site, you need to use ask users to adore your page to obtain an new version of your respective post. This implies extra tools but it’s something worth testing.

Step 9: You have to promote your own content and page

When you develop your organization page don’t expect that it’ll magically get 1000s of fans. Besides the tips outlined above, you need to to advertise your organization page in places aside from Facebook.

A few ideas to take into account that helped my case:

Promote in other social websites networks – In case you have accounts with other social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up you on Facebook too. Be polite and reveal to them the advantages from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, it is possible to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and enquire of these to follow you on facebook (your personal and business pages).

This method though it is time consuming, (I did it manually and never using any tools) it may produce really good results.

Promote with your newsletter – In case you have a newsletter or if you communicate with your readers via email, make certain you make them follow your Facebook page.

Do not simply write the FB URL using your signature but Inquire politely to adore your organization page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and quite a few effective ways to improve your Facebook fans for last, as it is often alone that it’s not free.

Facebook provides a self-service ad platform that can be used to either improve your group of fans (promote your page), enhance your posts, get more leads, increase conversions or carry out a amount of other actions (as shown from the image above).

The procedure is quite simple and straightforward. Basically you choose a webpage you possess, select your ultimate goal (promote your page), select your audience (depending on country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign depends on many factors. The best way to assess if Facebook ads is an excellent means to fix improve your group of fans, is usually to manage a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (at least weekly). At the end, it is possible to assess if the fee per like is one area you’re prepared to buy.

I had achievement with Facebook ads for both my websites as well as client websites i run campaigns monthly (for several days) to boost my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe whatever you buy is Facebook likes but actually you pay Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit such button so invest some time and take into account the message you want to display with your ad along with the image to work with.

Conclusion

Having a major amount of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations in your business page (steps 1 and 2 above), then a easiest method to obtain additional followers is to apply Facebook ads. With a bit of A/B testing you will get to 10,000 fans without any over $1,000 (spread in a duration of months).

Once you need to do everything properly and so long as there is a great products or services, it is possible to grow your fans to 100,000+ like I did using the Facebook Page of my fitness blog.