The 10 steps below demonstrate with a real example how to get more than 10,000 fans on the Facebook business page.

Facebook will be the king of social support systems using more than 1.79 billion active users a month (Updated December 2016). It’s employed by more than 60% of Internet surfers Worldwide and it’s also an incredible tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you might want a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the need for having many Facebook fans on the business page?

It indicates popularity – It’s a given that this quantity of fans reveals how popular an internet site is. A likes business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and this leads to a quantity of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, website or blog will need to have a great deal of Facebook fans. Five-years ago this would not issue but in the Twenty-first century, social proof is important.

More fans, more visits – The harder fans you might have, the higher will be the amount of people which will view your posts in their timeline and maybe go to your website.

While this is, it must be noted that not all your fans will dsicover your posts.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your respective followers (at most 4 percent) will dsicover your status updates.

This number can vary, but what is important to know now, is that if you might have 10,000 fans so you post a whole new update, it will likely be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites is really a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, these days so popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a lot of Facebook fans is important for the website and business, let’s see step-by-step the best way to change from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans and yes it continous growing organically.

Step 1: First things first – you might want a Facebook business page

It may appear silly for that experienced however for beginners to social websites this may be new things: An individual Facebook page is different from a small business page.

If you need to have friends on Facebook to share with you your holiday photos you will want to make a personal page however if you wish to have fans and followers for the website or business you will want to make a Facebook business page.

So, the first task would be to make certain you build a Facebook business page as well as the the second step would be to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most crucial optimization tip of.

The expertise of the content posted on the Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw new fans or higher likes from ads as we will dsicover below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in step one above you’ll want to have a very business page and never a personal page, but you still need come with an active personal facebook account.

Here is the reason why:

After you post an update on the business page, one of the ways to raise exposure and likes, would be to share that post on the personal page at the same time.

People you might have as friends on the personal page are more likely to ‘like’ and ‘interact’ using the post shared from your business page and this will improve the engagement factor of your respective posts.

As an outcome, facebook will show your posts to more fans (organically).

So, one of the ways to raise the number of people that view your posts and go after dark 4% of you fan base would be to share and promote the post on the personal page.

It is evident that this more quantity of friends the bigger may be the visibility in the post.

Also, make certain you invite all your existing friends (and a) to adore your Facebook business page. Make it happen every time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media 101 but you require the Facebook like box on the website for 3 reasons:

#1 – It’s ways to associate your web site using the Facebook business page. To put it differently it’s a way to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you get a great deal of fans, this is something should be proud off and something to show in your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to increase your fan base organically. The future prospect can follow your web site by clicking so on button while not having to go to Facebook.

Hint: For max results, position the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup so on box to new users (as an example, after they spend One minute with a page, after they scroll into underneath or after they try to leave your page – although this works well when it comes to getting new likes, you need to be careful to not make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box in the prominent position on our website.

The next natural step would be to start sharing content to maintain your fans happy and possibly find a way to convert them from fans > web site visitors > customers.

Some simple rules to follow along with which will improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing inside your page. By way of example, if your web site is about Social media marketing, share content related to social websites and never about sports or another type you could like. In case your users desire to read sports news, they are fully aware how to locate them.

#2 – Don’t forget that they follow your small business page to have updates relating to your website (and niche) and never relating to your social gatherings: In order to get social, then use your personal Facebook page, your small business page is all about your web site.

#3 – As a rule thumb, I personally use my company page to share with you content from my niche only, only must share a thing that is not related to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you’ve got a campaign to share with you something like that which may benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content that is related to your niche, of course this doesn’t come completely from your web site. Maintain a balance between promotional and content that the followers might want to read.

Step 6: Share intriquing, notable and good quality content (not only links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with simply links. Permit me to provide you with a good example to understand I am talking about.

When you need to share a post from your website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this informative article without adding any other information. In case your title and images are perfect, you will definately get a number of likes with regards to the time you’re making the post, quantity of fans etc.

If one the opposite hand, you enrich this page with the addition of more info and also a list, then other activities being equal, you might be very likely to get more likes and shares.

For me this may cause sense because individuals that see a title and image in their timeline may well not ‘Like It’ since it provides no value in their mind (don’t forget that this average user is assigned numerous postings in their timeline should they login to Facebook).

On the opposite hand whenever you allow them to have valuable, good quality and easy to read information (just like a list), they’ll click the LIKE button since they read something useful while not having to leave their timeline.

Note: It’s a known fact that people have a bent of LIKING a post without reading it so allow them to have top reasons to do this; your web site visits may well not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at probably the most popular Facebook pages, so as to they tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and as a result the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A couple of suggestions to consider:

Quality updates – This can be the best incentive you are able to offer users. Before posting anything on the page, you need to make sure that it provides value in your audience. If you do this consistently, you existing followers will share it making use of their friends and this will have more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to Much like the page first. There are various tools to do that but are considering when you don’t have a very known brand this many stop so successful.

Content upgrades – If you have your blog, you need to use ask users to love your page to have latest version of your respective post. This requires extra tools yet it’s something worth checking out.

Step 9: You should market your own content and page

When you develop your small business page don’t expect that it’s going to magically get 1000s of fans. Aside from the tips outlined above, there is also to advertise your small business page in places apart from Facebook.

A few suggestions to take into consideration that helped my case:

Promote in other social websites networks – If you have accounts with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up yourself on Facebook at the same time. Be polite and explain to them the benefits from doing so.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you are able to make the most of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and get these to follow yourself on facebook (your business and personal pages).

This method though it is time consuming, (Used to it manually and never using any tools) it could produce fantastic results.

Promote inside your newsletter – If you have a newsletter or if you talk with your readers via email, make certain you make them follow your Facebook page.

Do not only write the FB URL below your signature but Question them politely to love your small business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and most efficient ways to increase your Facebook fans for last, since it is on your own that it’s not free.

Facebook offers a self-service ad platform used with the idea to increase your fan base (market your page), boost your posts, get more leads, increase conversions or perform quantity of other actions (as shown from the image above).

The procedure is quite easy and straightforward. Basically you end up picking a site you own, select your ultimate goal (market your page), select your audience (according to country, age, other demographics and interests) and after that set your day-to-day budget and duration.

The cost per campaign depends upon a number of factors. The easiest method to assess if Facebook ads is a great means to fix increase your fan base, would be to run a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (a minimum of a week). At the conclusion, you are able to assess if the cost per like is one thing you might be happy to spend on.

I had great outcomes with Facebook ads both for my websites as well as for client websites and that i run campaigns each month (stay) to enhance my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe what you spend on is Facebook likes in fact you make payment for Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit so on button so spend some time and look at the message you need to display inside your ad along with the image to use.

Conclusion

Having a big quantity of Facebook fans on the business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations in your business page (steps 1 and 2 above), then a fastest way to get more followers is to use Facebook ads. Along with some A/B testing you can find to 10,000 fans without having more than $1,000 (spread in a amount of months).

Once you need to do everything properly and so long as you have a great products or services, you are able to increase your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.