The 10 steps below demonstrate with a real example the way to get a lot more than 10,000 fans in your Facebook business page.

Facebook may be the king of social networking sites with over 1.79 billion active users a month (Updated December 2016). It is used by a lot more than 60% of Online users Worldwide which is an excellent tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s a given the amount of fans reveals how popular a web site is. A cheap business page with 100,000 followers is more popular when compared to a page with 1,000 fans which leads to a amount of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website will need to have a lot of Facebook fans. 5 years ago this would not subject however in the Twenty-first century, social proof is very important.

More fans, more visits – The more fans you have, the more may be the number of people that can see your posts of their timeline and possibly call at your website.

While this is true, it needs to be noted that doesn’t your fans might find your site content.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of your followers (at most 4 %) might find your status updates.

This number can vary, but what is very important to comprehend now, is actually you have 10,000 fans and you also post a fresh update, it’s going to be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media is really a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, today very popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are believing that developing a lots of Facebook fans is very important for your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans plus it continous to develop organically.

Step 1: First off – you’ll want a Facebook business page

It may appear silly for that experienced however for beginners to social media this might be new things: A personal Facebook page is different from a company page.

If you want to have friends on Facebook to talk about your holiday photos then you need to produce a personal page but if you wish to have fans and followers for your website or business then you need to produce a Facebook business page.

So, the first step is always to make sure that you build a Facebook business page along with the next step is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most critical optimization tip of all.

The quality of the content posted in your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to attract new fans or even more likes from ads as we might find below.

Step 3: Take advantage of your personal Facebook account

I mentioned in 1 above you need to have a business page and never a personal page, but you still need come with an active personal facebook account.

Here means that:

After you post an update in your business page, one of the ways to improve exposure and likes, is always to share that post in your personal page as well.

People you have as friends in your personal page are more likely to ‘like’ and ‘interact’ with the post shared from a business page and this will improve the engagement factor of your posts.

As a result, facebook can have your site content to more fans (organically).

So, one of the ways to improve the number of individuals who view your site content and go beyond the 4% of you group of fans is always to share and promote the post in your personal page.

It is obvious the more amount of friends greater will be the visibility in the post.

Also, just be sure you invite your existing friends (and a new one) to enjoy your Facebook business page. Do that any time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 but you must have the Facebook like box in your website for 3 reasons:

#1 – It’s a means to associate your internet site with the Facebook business page. In other words it’s a strategy to ‘tell’ search engines like yahoo until this will be your official Facebook business page.

#2 – When you are getting a lot of fans, this really is something you must be proud off then one to show on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a sensible way to improve your group of fans organically. Your readers can follow your internet site by clicking the LIKE button while not having to head to Facebook.

Hint: For maximum results, set the LIKE box above fold (around the sidebar).

Hint 2: You can also popup such box to new users (for example, after they spend One minute over a page, after they scroll as a result of underneath or after they make an effort to leave your page – even though this is useful regarding getting new likes, you should be careful never to allow it to be too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed such box in a prominent position on the website.

The next natural step is always to start sharing content to keep your fans happy and perhaps find a way to convert them from fans > internet site visitors > customers.

Some simple rules to check out that can improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see in your page. For instance, should your website is about Social networking, share content related to social media and never about sports or some different you might like. If the users need to read sports news, they understand where to locate them.

#2 – Don’t forget they follow your business page to have updates regarding your website (and niche) and never regarding your social gatherings: If you want to get social, then make use of your personal Facebook page, your business page is all about your internet site.

#3 – Typically thumb, I take advantage of my company page to talk about content from my niche only, basically have to share an issue that is just not related to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. When you have a campaign to talk about or something like that that could benefit your fans, this can be done but don’t add too much.

Try to write interesting, shareable content that is related to your niche, it sometimes will not come straight from your internet site. Keep a balance between promotional and content that your followers might want to read.

Step 6: Share intriguing and high quality content (not merely links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with simply links. Allow me to offer you a good example to understand what I mean.

When you want to share content from a website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something similar to this:

You can share this post without adding any extra information. If the title and pictures are perfect, you will get a number of likes based on the time you create the post, amount of fans etc.

If one the other hand, you enrich this page with the addition of more info especially a listing, then other pursuits being equal, you’re very likely to gain in likes and shares.

For me this makes sense since people that go to a title and image of their timeline may not ‘Like It’ because it provides no value for them (don’t forget the average user is presented with a huge selection of postings of their timeline should they login to Facebook).

On the other hand if you let them have valuable, high quality and simple you just read information (being a list), they are going to click the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It is a known proven fact that people have a tendency of LIKING content without reading it so let them have why you should accomplish that; your internet site visits may not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at many of the most popular Facebook pages, so as to they generally tend to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and as a result the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. Several tips to consider:

Quality updates – This can be the best incentive you can provide your users. Before posting anything in your page, you should ensure that it offers value on your audience. With this option consistently, you existing followers will share it with their friends and this will have more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to LIKE the page first. There are several tools to accomplish this but are considering if you don’t have a known brand this many not so successful.

Content upgrades – If you have a blog, you need to use ask users to LIKE your page to have new version of your post. This implies extra tools but it’s something worth testing.

Step 9: You should market your own content and page

When you develop your business page don’t expect that it will magically get 1000s of fans. Apart from the tips outlined above, you need to in promoting your business page in places aside from Facebook.

A few tips to consider that worked for my case:

Promote in other social media networks – If you have accounts along with other social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself Facebook as well. Be polite and explain to them the huge benefits from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you can reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of these to follow yourself facebook (your personal and business pages).

This method though it is time consuming, (I did so it manually and never using any tools) it may produce great results.

Promote in your newsletter – If you have a newsletter or if you talk with your readers via email, just be sure you keep these things follow your Facebook page.

Do not merely write the FB URL through your signature but Inquire further politely to LIKE your business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and many efficient ways to enhance your Facebook fans for last, since it is on your own that it’s not free.

Facebook supplies a self-service ad platform which you can use with the idea to enhance your group of fans (market your page), enhance your posts, get more leads, increase conversions or carry out a amount of other actions (as shown within the image above).

The procedure is pretty easy and straightforward. Basically you choose a website you possess, select your main goal (market your page), select your audience (determined by country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign is determined by a number of factors. The easiest method to assess if Facebook ads is an excellent means to fix enhance your group of fans, is always to manage a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (a minimum of weekly). By the end, you can evaluate if the cost per like is something you’re happy to buy.

I had accomplishment with Facebook ads both for my websites and then for client websites i run campaigns on a monthly basis (during their visit) to improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Many individuals think that whatever you buy is Facebook likes but in reality you spend Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then more and more people will hit such button so invest some time and take into account the message you want to display in your ad as well as the image to utilize.

Conclusion

Having a large amount of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations on your business page (steps 1 and two above), then the fastest way to get additional followers is with Facebook ads. Along with some A/B testing you can get to 10,000 fans without a lot more than $1,000 (spread in a time period of months).

Once you are doing everything properly and so long as you have a great product or service, you can improve your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.