The 10 steps below demonstrate using a real example getting more than 10,000 fans on your Facebook business page.

Facebook is the king of social networking sites using more than 1.79 billion active users each month (Updated December 2016). It really is utilised by more than 60% of Web users Worldwide which is a great tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the need for having many Facebook fans on your business page?

It indicates popularity – It’s understandable how the number of fans reveals how popular a web site is. A facebook business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and this leads to a number of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, blog or website needs plenty of Facebook fans. Five-years ago this failed to subject in the 21st century, social proof is important.

More fans, more visits – The greater fans you might have, the harder is the number of people that may see your posts inside their timeline and possibly go to your website.

While this is correct, it ought to be noted that doesn’t your entire fans might find your posts.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of your respective followers (no more than 4 percent) might find your status updates.

This number may vary, but what is important to be aware of now, is actually you might have 10,000 fans and you also post a whole new update, it will likely be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, numerous studies demonstrate that popular websites on Facebook are more likely to perform better in search, than not quite popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re believing that developing a lots of Facebook fans is important to your website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and yes it continous to cultivate organically.

Step 1: First off – you need to have a Facebook business page

It sounds silly for your experienced but for beginners to social websites this may be something new: An individual Facebook page differs from an enterprise page.

If you would like to have friends on Facebook to talk about your holiday photos you will want to make a personal page however if you want fans and followers to your website or business you will want to make a Facebook business page.

So, the first task is to make sure that you build a Facebook business page and also the next step is to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most significant optimization tip of.

The quality of the content posted on your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or higher likes from ads even as might find below.

Step 3: Benefit from your personal Facebook account

I mentioned in step one above that you need to have a very business page and not a private page, however you still need provide an active personal facebook account.

Here is the reason:

After you post an update on your business page, one of the ways to raise exposure and likes, is to share that post on your personal page as well.

People you might have as friends on your personal page are more likely to ‘like’ and ‘interact’ with all the post shared out of your business page which will boost the engagement factor of your respective posts.

As an end result, facebook can have your posts to more fans (organically).

So, one of the ways to raise the quantity of individuals who view your posts and go past the 4% person group of fans is to share and promote the post on your personal page.

It is obvious how the greater the number of friends the larger may be the visibility with the post.

Also, make sure that you invite your entire existing friends (and new ones) to like your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again facebook marketing 101 however you must have the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your website with all the Facebook business page. In other words this is a approach to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you get plenty of fans, this really is something needs to be proud off the other to indicate on your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to improve your group of fans organically. Your readers can follow your website by clicking such button and never have to visit Facebook.

Hint: For maximum results, position the LIKE box above fold (for the sidebar).

Hint 2: You can even popup such box to new users (for instance, when they spend 60 seconds on the page, when they scroll down to the bottom or when they try to leave your page – even though this is useful with regards to getting new likes, you should be careful never to make it too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on our website.

The next natural step is to start sharing content to keep your fans happy and possibly manage to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that may boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content your fans expect to see inside your page. By way of example, should your website is about Social media, share content linked to social websites and not about sports or something different you might like. If the users want to read sports news, they know finding them.

#2 – Don’t forget they follow your company page to acquire updates regarding your website (and niche) and not regarding your social gatherings: If you want to get social, then make use of personal Facebook page, your company page is around your website.

#3 – Typically thumb, I prefer my offer page to talk about content from my niche only, only need to share something is just not linked to my niche, I prefer our page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. If you have a promotion to talk about as well that might benefit your fans, this can be done but don’t overdo it.

Try to write interesting, shareable content that’s linked to your niche, evidently this doesn’t come from your website. Have a balance between promotional and content your followers might choose to read.

Step 6: Share intriguing, notable and excellent content (not merely links)

I made some tests regarding the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Permit me to give you an example to understand what What i’m saying is.

When you would like to share a post out of your website on Facebook, you want to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this article without adding any additional information. If the title and pictures are perfect, you will definately get numerous likes with respect to the time you make the post, number of fans etc.

If one the other hand, you enrich your posting with the help of more details specifically an inventory, then other things being equal, you’re more prone to get more likes and shares.

For me this makes sense because people that see a title and image inside their timeline might not ‘Like It’ because it provides no value for many years (don’t forget how the average user is assigned a huge selection of postings inside their timeline every time they login to Facebook).

On the other hand if you allow them to have valuable, excellent as well as simple you just read information (like a list), they’ll click the LIKE button given that they read something helpful and never have to leave their timeline.

Note: It is a known proven fact that folks have a tendency of LIKING a post without reading it so allow them to have good reasons to achieve this; your website visits might not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you take a glance at one of the most popular Facebook pages, so as to they generally tend to talk about images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A number of tricks to consider:

Quality updates – This is actually the best incentive you’ll be able to offer users. Before posting anything on your page, you need to make sure that it offers value on your audience. If you do this consistently, you existing followers will share it using their friends which will attract more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to LIKE the page first. There are several tools to do this but have in mind if you don’t have a very known brand this many not so successful.

Content upgrades – In case you have your site, you need to use ask users to LIKE your page to obtain an updated version of your respective post. This implies extra tools but it is something worth checking out.

Step 9: You’ll want to market own content and page

When you create your company page don’t expect that it’ll magically get a huge number of fans. Besides the tips outlined above, you might also need to promote your company page in places apart from Facebook.

A few tricks to consider that helped my case:

Promote in other social websites networks – In case you have accounts with social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up you on Facebook as well. Be polite and tell them the huge benefits from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and enquire of these to follow you on facebook (both your business and personal pages).

This method though it is time consuming, (Used to it manually and not using any tools) it might produce excellent results.

Promote inside your newsletter – In case you have a newsletter or if you engage with your readers via email, make sure that you ask them to follow your Facebook page.

Do not merely write the FB URL within your signature but Question them politely to LIKE your company page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many effective ways to raise your Facebook fans for last, because it is the only person that it’s not free.

Facebook supplies a self-service ad platform which can be used either to raise your group of fans (market page), enhance your posts, get more leads, increase conversions or execute a number of other actions (as shown within the image above).

The procedure is pretty simple and easy straightforward. Basically you decide on a site you have, select your main goal (market page), select your audience (based on country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is dependent upon numerous factors. The easiest method to assess if Facebook ads is an excellent treatment for raise your group of fans, is to chance a pilot campaign for a few days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (a minimum of per week). At the conclusion, you’ll be able to determine if the fee per like is a thing you’re ready to purchase.

I had great outcomes with Facebook ads for both my websites and for client websites and I run campaigns monthly (stay) to boost my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. Many people feel that that which you purchase is Facebook likes but actually you pay Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit such button so invest some time and look at the message you would like to display inside your ad along with the image to utilize.

Conclusion

Having a big number of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations on your business page (steps 1 and two above), then the easiest way to obtain more followers is with Facebook ads. With a bit of A/B testing you will get to 10,000 fans without more than $1,000 (spread right into a amount of months).

Once you do everything properly and provided you have a great product or service, you’ll be able to improve your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.