The 10 steps below demonstrate using a real example ways to get over 10,000 fans on your Facebook business page.

Facebook is the king of internet sites with more than 1.79 billion active users a month (Updated December 2016). It can be used by over 60% of Online users Worldwide and it’s also an excellent tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you must have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the significance about having many Facebook fans on your business page?

It indicates popularity – It goes without saying how the amount of fans reveals how popular an internet site is. A fanpage business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans which results in a amount of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website or blog will need lots of Facebook fans. Five-years ago this did not subject in the Twenty-first century, social proof is essential.

More fans, more visits – The harder fans you’ve got, the higher is the number of people that will call at your posts within their timeline and maybe visit your website.

While this is, it ought to be noted that does not all your fans will dsicover your site content.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your respective followers (at most Four percent) will dsicover your status updates.

This number can vary, but what is essential to be aware of now, is actually you’ve got 10,000 fans and you post a new update, it’s going to be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media can be a ranking factor, many studies show that popular websites on Facebook will perform better in search, absolutely nothing very popular websites (additional circumstances being equal).

How to go from 0 to 10,000 Facebook fans

Now that you are convinced that having a large amount of Facebook fans is essential to your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and it continous to grow organically.

Step 1: First things first – you must have a Facebook business page

It may appear silly to the experienced however for beginners to social media this might be a new challenge: A private Facebook page is different from a business page.

If you would like to have friends on Facebook to share your holiday photos you’ll need to make a personal page however if you want fans and followers to your website or business you’ll need to make a Facebook business page.

So, the first task is to ensure that you build a Facebook business page along with the alternative is to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most crucial optimization tip of most.

The company’s content posted on your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or maybe more likes from ads even as we will dsicover below.

Step 3: Benefit from your personal Facebook account

I mentioned in step one above you will want to have a business page and never a personal page, however, you still need provide an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to increase exposure and likes, is to share that post on your personal page as well.

People you’ve got as friends on your personal page will ‘like’ and ‘interact’ with the post shared from the business page as well as improve the engagement factor of your respective posts.

As an effect, facebook can have your site content to more fans (organically).

So, one of the ways to increase the number of individuals who view your site content and go after dark 4% people group of fans is to share and promote the post on your personal page.

It goes without saying how the greater the amount of friends greater would be the visibility from the post.

Also, just be sure you invite all your existing friends (and new ones) to enjoy your Facebook business page. Do this each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 however, you require the Facebook like box on your website for 3 reasons:

#1 – It’s a way to associate your website with the Facebook business page. To put it differently it is a strategy to ‘tell’ search engines until this is your official Facebook business page.

#2 – When you invest in lots of fans, that is something should be proud off then one to demonstrate on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to expand your group of fans organically. The future prospect can follow your website by clicking etc button without needing to head to Facebook.

Hint: For max results, placed the LIKE box above fold (on the sidebar).

Hint 2: You can also popup such box to new users (as an example, as soon as they spend A minute over a page, as soon as they scroll as a result of the bottom or as soon as they try to leave your page – even if this is effective in terms of getting new likes, you need to be careful to never allow it to be too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in a prominent position on our website.

The next natural step is to start sharing happy to keep the fans happy and perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to check out that will improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see within your page. For instance, should your web site is about Social media, share content in connection with social media and never about sports or something different you may like. If your users wish to read sports news, they are fully aware where to find them.

#2 – Don’t forget that they follow your business page to obtain updates concerning your website (and niche) and never concerning your social gatherings: In order to get social, then make use of your personal Facebook page, your business page is around your website.

#3 – Typically thumb, I personally use my offer page to share content from my niche only, basically should share a thing that is not in connection with my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you have an advancement to share or something that could benefit your fans, you can do so but don’t add too much.

Try to write interesting, shareable content which is in connection with your niche, even if this will not come directly from your website. Maintain a balance between promotional and content that the followers might want to read.

Step 6: Share interesting and good quality content (not simply links)

I made some tests concerning the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with just links. Permit me to give you a good example to understand After all.

When you would like to share a blog post from the website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something like this:

You can share this informative article without adding any additional information. If your title and images are good, you will get a number of likes depending on the time you’re making the post, amount of fans etc.

If one the opposite hand, you enrich this post with the help of more info especially a subscriber base, then other things being equal, you are very likely to gain more likes and shares.

For me this will make sense because those that view a title and image within their timeline might not ‘Like It’ because it provides no value in their mind (don’t forget how the average user is offered hundreds of postings within their timeline should they login to Facebook).

On the opposite hand once you give them valuable, good quality and straightforward to learn information (as being a list), they’re going to go through the LIKE button because they read something useful without needing to leave their timeline.

Note: It is a known proven fact that people have a bent of LIKING a blog post without reading it so give them good reasons to do this; your website visits might not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you take a look at many of the most popular Facebook pages, you will see that they have a tendency to share images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. A couple of tips to consider:

Quality updates – This can be the best incentive it is possible to lengthy users. Before posting anything on your page, you have to make certain that it offers value on your audience. If you do this consistently, you existing followers will share it using their friends as well as attract more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Such as the page first. There are many tools to do that but are thinking about if you don’t have a known brand this many stop so successful.

Content upgrades – If you have your blog post, you need to use ask users to enjoy your page to get an new version of your respective post. This implies extra tools but it’s something worth testing.

Step 9: You should market your own content and page

When you develop your business page don’t expect that it will magically get 1000s of fans. In addition to the tips outlined above, you also have to advertise your business page in places apart from Facebook.

A few tips to take into account that assisted my case:

Promote in other social media networks – If you have accounts with social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join you on Facebook as well. Be polite and explain to them the advantages from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social media networks, it is possible to take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of these phones follow you on facebook (both your business and personal pages).

This method eventhough it ‘s time consuming, (I did so it manually and never using any tools) it could produce fantastic results.

Promote within your newsletter – If you have a newsletter or you communicate with your readers via email, just be sure you make them follow your Facebook page.

Do not simply write the FB URL below your signature but ASK them politely to enjoy your business page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and quite a few good ways to increase your Facebook fans for last, since it is the only one that it’s not free.

Facebook comes with a self-service ad platform which you can use to either increase your group of fans (market your page), enhance your posts, get more leads, increase conversions or perform amount of other actions (as shown within the image above).

The procedure is pretty simple and straightforward. Basically you choose a website you have, select your goal (market your page), select your audience (based on country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign is determined by a number of factors. The best way to assess if Facebook ads is a great treatment for increase your group of fans, is to run a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (no less than every week). At the conclusion, it is possible to decide if the price per like is one area you are prepared to purchase.

I had achievement with Facebook ads both for my websites as well as client websites i run campaigns each month (stay) to improve my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. A lot of people feel that everything you purchase is Facebook likes in fact you pay Facebook to demonstrate your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit such button so spend an afternoon and look at the message you would like to display within your ad as well as the image to make use of.

Conclusion

Having a huge amount of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations on your business page (steps 1 and a pair of above), then your simplest way to obtain more followers is with Facebook ads. Along with some A/B testing you can get to 10,000 fans with no over $1,000 (spread right into a time period of months).

Once you do everything properly and provided that you have a great product or service, it is possible to expand your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.