The 10 steps below demonstrate which has a real example the way to get greater than 10,000 fans in your Facebook business page.

Facebook could be the king of social support systems with more than 1.79 billion active users monthly (Updated December 2016). It is utilised by greater than 60% of Web users Worldwide which is an incredible tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you’ll want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance of having many Facebook fans in your business page?

It indicates popularity – It goes without saying the quantity of fans reveals how popular an online site is. A popularity business page with 100,000 followers is more popular than a page with 1,000 fans and also this leads to a quantity of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, website or blog needs to have a lot of Facebook fans. Five-years ago this did not issue in the Modern, social proof is vital.

More fans, more visits – The harder fans you have, the harder could be the number of individuals that can visit your posts within their timeline and maybe see your website.

While this really is, it must be noted that doesn’t all of your fans will dsicover your posts.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your followers (no more than 4 percent) will dsicover your status updates.

This number can vary, what is vital to be aware of now, is actually you have 10,000 fans and you also post a new update, it will likely be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media can be a ranking factor, numerous studies show that popular websites on Facebook may perform better in search, these days very popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re believing that using a large amount of Facebook fans is vital for your website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans also it continous growing organically.

Step 1: First things first – you’ll want a Facebook business page

It sounds silly to the experienced but also for beginners to social media this is something totally new: An individual Facebook page differs from a small business page.

If you need to have friends on Facebook to express your holiday photos then you need to make a personal page though if you are looking for fans and followers for your website or business then you need to make a Facebook business page.

So, the first task is to make sure that you develop a Facebook business page as well as the alternative is to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most significant optimization tip of.

The expertise of the content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it simpler to attract new fans or higher likes from ads as we will dsicover below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in step one above you will want to have a business page instead of a private page, nevertheless, you still need come with an active personal facebook account.

Here is the reason:

After you post an update in your business page, one of the ways to raise exposure and likes, is to share that post in your personal page also.

People you have as friends in your personal page may ‘like’ and ‘interact’ together with the post shared from the business page which will raise the engagement factor of your posts.

As an outcome, facebook can have your posts to more fans (organically).

So, one of the ways to raise the quantity of individuals who view your posts and go past the 4% people following is to share and promote the post in your personal page.

It is obvious the more quantity of friends greater may be the visibility with the post.

Also, just be sure you invite all of your existing friends (and a) to enjoy your Facebook business page. Make it happen any time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 nevertheless, you must have the Facebook like box in your website for 3 reasons:

#1 – It’s ways to associate your website together with the Facebook business page. Quite simply it is a approach to ‘tell’ search engines like yahoo that is your official Facebook business page.

#2 – When you are getting a lot of fans, this is something you must be proud off and another to show in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to expand your following organically. Your readers can follow your website by clicking such button without needing to visit Facebook.

Hint: For optimum results, set the LIKE box above fold (around the sidebar).

Hint 2: You can even popup such box to new users (for example, after they spend A minute on a page, after they scroll right down to the underside or after they try to leave your page – while this is useful when it comes to getting new likes, you ought to be careful to not ensure it is too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on the website.

The next natural step is to start sharing happy to maintain your fans happy and maybe find a way to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that can raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see with your page. For example, if your web site is about Social networking, share content linked to social media instead of about sports or anything else you may like. In case your users want to read sports news, they know where to find them.

#2 – Don’t forget that they follow your small business page to have updates relating to your website (and niche) instead of relating to your social gatherings: If you want to get social, then use your personal Facebook page, your small business page is about your website.

#3 – Usually thumb, I personally use my business page to express content from my niche only, if I need to share something isn’t linked to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. For those who have a promotion to express or something like that which may benefit your fans, that can be done but don’t drink too much.

Try to publish interesting, shareable content that is linked to your niche, even if this won’t come completely from your website. Have a very balance between promotional and content that your particular followers may want to read.

Step 6: Share intriguing and excellent content (not only links)

I made some tests concerning the impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with just links. I want to give you an illustration to understand I am talking about.

When you need to share a blog post from the website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this post without adding the other information. In case your title and pictures are great, you’ll get numerous likes with regards to the time you are making the post, quantity of fans etc.

If one one other hand, you enrich your post by adding additional information specifically a listing, then other things being equal, you are more likely to gain more likes and shares.

For me this will make sense since people that go to a title and image within their timeline may not ‘Like It’ since it provides no value for them (don’t forget the average user is given hundreds of postings within their timeline should they login to Facebook).

On one other hand once you allow them to have valuable, excellent and easy to read information (like a list), they are going to click the LIKE button because they read something helpful without needing to leave their timeline.

Note: It is just a known indisputable fact that everyone has a propensity of LIKING a blog post without reading it so allow them to have good reasons to achieve this; your website visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at some of the most popular Facebook pages, you will notice that they generally tend to express images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A few ideas to consider:

Quality updates – This is the best incentive you’ll be able to provide your users. Before posting anything in your page, you’ll want to ensure that it offers value in your audience. When you do this consistently, you existing followers will share it using their friends which will get more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is to Just like the page first. There are many tools to do that but have in mind when you don’t have a known brand this many not be so successful.

Content upgrades – For those who have a blog, you should use ask users to adore your page to get an latest version of your post. This involves extra tools but it’s something worth testing out.

Step 9: You need to promote your own content and page

When you develop your small business page don’t expect it will magically get a large number of fans. Besides the tips outlined above, you also have to promote your small business page in places apart from Facebook.

A few ideas to consider that helped my case:

Promote in other social media networks – For those who have accounts to social media channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate your self on Facebook also. Be polite and show them the huge benefits from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you’ll be able to make the most of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and get them to follow your self on facebook (both your personal and business pages).

This method although it is time consuming, (Used to do it manually instead of using any tools) it could produce great results.

Promote with your newsletter – For those who have a newsletter or you communicate with your readers via email, just be sure you ask them to follow your Facebook page.

Do not only write the FB URL using your signature but ASK them politely to adore your small business page.

Step 10: Facebook ads can be a must

I have saved among the easiest and most good ways to raise your Facebook fans for last, as it is often the only person that it’s not free.

Facebook supplies a self-service ad platform used to either raise your following (promote your page), boost your posts, get more leads, increase conversions or perform quantity of other actions (as shown inside the image above).

The procedure is fairly simple and straightforward. Basically you select a page you have, select your goals (promote your page), select your audience (depending on country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign is determined by numerous factors. The best way to assess if Facebook ads is an excellent means to fix raise your following, is to manage a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns for any fixed duration (no less than weekly). Towards the end, you’ll be able to determine if the price per like is something you are ready to purchase.

I had great outcomes with Facebook ads for both my websites and then for client websites and I run campaigns on a monthly basis (stay) to further improve my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. Lots of people believe that which you purchase is Facebook likes but in reality you spend Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then more people will hit such button so invest some time and think about the message you need to display with your ad and also the image to make use of.

Conclusion

Having a large quantity of Facebook fans in your business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations in your business page (steps 1 and a couple of above), then a easiest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without greater than $1,000 (spread in to a amount of months).

Once you are doing everything properly and so long as you have a great services or products, you’ll be able to expand your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.