Why gets the affiliate couponing industry abandoned the benefit store industry? Should you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will recognize that there are hardly any or no coupons designed for grocery stores. It seems like there’s a disconnect between the coupon affiliates and also the convenience store industry. Should you consider how much cash is at stake no make for good business. $1 from every $24 dollars is put in america in a convenience store. So why gets the coupon affiliates abandoned this channel?

I believe among the problems is the amount of supermarkets. There are 154,195 grocery chains within the U.S. at the time of December, 2015 (NACS/Nielsen) along with the site counts expanding annually. Another possible problem will be the fragmentation of the profession. There are lots of regional players simply a small number of national players. More problems has become the speed of the transaction. Most of us have held it’s place in line on the food store and had that lady looking at us pulling a bunch of coupons away from her little pouch bag that decreases the transaction time at the register. That isn’t best for the particular store. The common which it takes for an individual to type in and by helping cover their an investment at a convenience store is 3 minutes and 33 seconds (NACS). However, with the advent of the smartphone it becomes easier to utilize a coupon. Digital couponing is actually changing the way we spend less with the convenience store. The usage trend coming from all shop coupons is unquestionably in a upward trajectory and yes it doesn’t look like it’s going to slow down sooner. Grocery stores be the cause of 34.2% of most retail stores in the us (NACS). There’s no other U.S. retail channel that is certainly this type of important portion of virtually every community in the united kingdom which is reflected in the overall dollar sales of this marketplace at $696.1 billion. Those sales represent about 4.1% with the entire estimated $17.7 trillion U.S. gdp.

I do think there is a marriage of sorts happening with convenience store coupons along with the smartphone. Approximately over 5% of sales transactions from the store includes a digital coupon of some type by the year 2019 (Gasbuddy.com). It can be predicted that there will probably be around 1.05 billion global mobile coupon users in the world by 2019. Together with the simplicity of use the GPS location features on smartphones and push technology getting better everyday it is no wonder why store coupon usage on your smartphone is rising. Digital coupon redemption is roughly 10% today. Even though the old fashion print or paper coupons have a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons within just a few days of receiving them on the phones. One would believe the redemption speed will only increase to the convenience customer and redeem them sooner.

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