What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and Value through holding an original position that attracts children and grown ups alike.
The McD’ Coffee houses could be ideal in making use of the coffee cultures which are expanding as well during the entire globe. These coffee cultures covered with Starbucks and also cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to fast food restaurants as time-killers enroute towards the cinema, take-away, or rediscovering the reassurance of work. These are trying to find a short-term experience that is fast with excellent service at the fair price.
McD Cafes will be separate entities from your fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and the utilisation of the infamous ‘M’ logo will allow for immediate recognition, credibility and belief inside the medical. Except for further differentiation from your fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which might be sometimes used in certain countries. Also introducing much more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so children are not entirely excluded from this adult experience.
McDonalds is recognized for being open until late and their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that will adopt a brand which allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their affordable prices in comparison to Starbucks etc would permeate countries where coffee shops are believed a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can access the same experience with more affordable prices, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
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