Marketing to consumers is big business and when done correctly, can be quite profitable on your company. The Internet is where most consumers spend their time, so it makes sense to focus your B2C marketing efforts there. This is understood today, but some businesses still fail within this arena. That is why many organizations hire SEO professionals for help. Based on one study created by WordStream in 2013, medium and small businesses were wasting away 25 % of their PPC budgets. So a small business that’s doling out $2,000 monthly on AdWords would turn out wasting $6,000 a year on under-performing campaigns.

The loss is even larger for medium-sized businesses that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. This is a bundle of money that is saved by improving their B2C marketing campaigns. If this is something that’s plaguing your organization, then maintain the following tips in mind.

Host Unique Contests. This is a great supply of attention on social media and acquire people engaged. There were a fantastic example of this a year ago, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for next best-selling flavor. This naturally attracted people over a global level, so you can say this was a success. In 2014, Lay’s revealed they received over 14 million submissions, that was up from three.8 million in 2013.

Offer Something free of charge. The thing consumers love more than a deal is freebies. This was proven in the study created by Harris Interactive in 2013, which showed a major increase in repeat purchases and word-of-mouth referrals when there have been free add-ons. The final results also showed that 90 percent of customers were somewhat more more likely to purchase frequently from a retailer that gave away a totally free gift, and 65 percent were prone to share their experience after finding a item.

Make Intent-Driven SEO a top priority. It’s not surprising that global brands top Google’s listings for electronics, toys and apparel. It will be insanely expensive and exhaustive to even try and try to gain a high position for such keywords, let alone maintain those positions. Instead, it’s a smart idea to focus on long-tail keywords that are highly relevant to your product or service, and that drive purchase intent. In another 2013 study produced by Adchemy’s Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. It is deemed an chance for medium and small businesses to create a prosperous B2C campaign.

Create a Network of Micro-Influencers. You won’t need to know A-listers to secure a great endorsement. In the event you play your cards right, you simply need a small number of micro-influencers. Together, these micro-influencers provides enough publicity to your brand. An illustration of this this is seen a few years ago when Shoes of Prey thought we would allow a 16-year-old beauty vlogger endorse their custom shoe company. Within a few days, website visitors to the company tripled and also the sales soared. You can find micro-influencers all around you – on Twitter, Instagram, Pinterest and Facebook. Try to find them in places where you know your audience hangs out. Otherwise, you’ll not be reaching the correct prospects.

Take a Mobile-First Aproach. If the marketing doesn’t think of mobile users first, you are struggling. Based on Shopify, 50.Three percent of ecommerce visitors are performed on cellular phones. Ensure that your shopping online experience was made with mobile users planned.

These tips can increase your sales, user engagement which help with web reputation management. When you need help working out something for the B2C marketing campaign, seek advice from SEO companies and hire one that’s reputable and offers Website design services.

Check out about b2cdata check our new website.