Viral Games are designed for driving massive levels of traffic, and building brand awareness or collecting opt-in details. While the style of game will inevitably be determined by the company or product to be promoted, you’ll find certainly some genres which can be more suited than these.

Puzzle games, word games, driving games… actually most genres can be created to work well as a viral game, however the most significant element belongs to competition. High scores which can be posted to Facebook updates encourage others to learn the sport and try to beat their friend’s scores or achievements.

An alternative, as opposed to using scores since the hook, is by using creativity. By letting the gamer to create a thing that can be shown away and off to their friends it is possible to produce the same kind of lure to get their friends to experience. From being fashionable celebrities, to building snowmen, or painting cars, the thought is obviously precisely the same – give the player the creative freedom to draw/build/create something which they are able to show their friends and cause them to create their own.

One third method for hooking players and encouraging the viral spread of an game is always to start adding some personalization. By letting a player to add their friend’s names (or even profile photographs) to some game, it is possible to massively boost the temptation because of their friends to participate. A lot of people will likely be intrigued if they purchase an email or social media message, personalized in their mind, inviting them to experience a game that the friends have recommended.

In order you can see, the specific genre of the game is probably less important than ensuring it offers elements which encourage sharing and competition. Certainly viral games ought to be kept simple, and attract as wide a crowd as is possible (within the target demographic) but rather than focusing on genre, a much better approach would be to be sure that whatever genre is used, the action encourages viral spread.

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