Social media marketing plays a tremendous role for B2B early adopters at all three stages in the sales process! Here’s an executive review of the findings along with link to the initial article.

To generate leads Stage:
Content enables the top of mind advantage
Possibility to establish thought leadership for your business or personal brand

Excellent place to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free researching the market!)
Social media marketing advertising per stage of one’s buyer’s journey.
Social media marketing chatbots that really help sale-qualify leads saving your profits team’s time for higher-value activities.

Throughout the sale
Gauging Lead Responses by reading their digital gestures

Post-Sale
Keep in touch with your customer to maintain selling
Examining new networks free of charge from happy customers sharing your site content.
Getting customer comments where they would like to have.
Showcase how great you treat your visitors publicly when things don’t go based on plan.

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