Video engagement on web and mobile devices hasn’t ever been higher. Social networking platforms such as Facebook, Instagram, and Twitter are full of videos; Facebook even comes with an entire tab devoted to videos. Now non-social media apps are turning to video at the same time. Many companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have experienced tremendous success using video advertisements on Instagram while the likes of Saks show in-app product videos for best-selling items.

If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the recording playing in private with their login screens. These fun, engaging videos give the user a great feel for the app as well as the brand before entering the feeling.

Media compression
Compression can be an important although controversial topic in app development especially when you are looking for hardcoded image and video content. Are designers or developers accountable for compression? How compressed should images and videos be? Should design files support the source files or the compressed files?

While image compression is rather easy and accessible, video compression techniques vary according to target oral appliance use and may get confusing quickly. Wanting on the possible compression settings for videos might be intimidating, specifically if you don’t determine what they mean.

Why compress files?

The common quality of the iOS app is 37.9MB, and there are a couple of incentives for implementing compression ways to keep your size of your app down.
Large files make digital downloads and purchases inconvenient. Smaller quality equals faster data transfer speed to your users.

There exists a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can be easily 100MB themselves!
When running tight on storage, it’s simple for users to enter their settings and see which apps take in the most space.

Beyond keeping media file sizes down for the app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.

Background videos for mobile apps are neither interactive nor the main focus from the page, so it’s advisable to work with a super small file with the appropriate volume of quality (preferably no larger than 5-10MB). The playback quality doesn’t even need to be that long, particularly when it provides a seamless loop.

While GIFs and video clips can be used as this purpose, video files tend to be smaller in space than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.

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