Posters happen to be part of everyday activity since that time the printing industry exercised the best way to mass-produce coloured prints by using an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became extensively used for everything from promotion, advertising, and art.

With all the coming of online marketing and advertising, some state that printed marketing is becoming obsolete. And yet, paper companies are still going strong. In this article, NPS compares the main reasons why you could choose poster printing.

Targeted advertising

Posters are available in numerous sizes, meaning they could be put in multiple different locations. Poster printing lets you target an email specifically to folks that will walk past and see it.

Whether you’re putting your posters inside a shop window or tacking the crooks to lampposts – poster printing is a good targeted advertising tool that can be sure that your message is heard by the highest number of individuals possible.

Cost-effective

Compared to other kinds of printed ads, poster printing is relatively affordable – and constantly cost-effective. Take into account the cost-per-impression of the online ad – most impressions are produced on people already seeking relevant keywords.

With poster printing, each poster occupies an actual physical location, meaning it could be seen by not merely your target audience but additionally other individuals walking by. For the reason that people don’t elect to have a look at poster advertising – it’s there, it’s within their face, and they’ll see clearly without even noticing they may be!

Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you obtain the best poster printing experience tailored to your brief.

They work!

Over 50% of millennials (those aged 22-38) look closely at print ads. And, a recent survey by Outdoor Media Centre found that 92% of buyers said they’d seen outdoor poster advertising inside the Half an hour before they purchased something, with 82% saying they’d impulse purchased on that quick.

Think it over – how often have you seen a “SALE” poster inside a shop window and felt inclined to play to get a look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s certain to make a direct impact.

Versatility

Poster printing doesn’t have to be bland. Posters are amazingly versatile and provide lots of benefits, including:

A massive variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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