Posters are already part of everyday living from the time the printing industry resolved the best way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became extensively used for everything from promotion, advertising, and art.

With all the advance of internet marketing and advertising, some say that printed marketing is becoming obsolete. Nevertheless, the printing marketplace is still going strong. In this article, NPS compares the main reasons why you could possibly choose poster printing.

Targeted advertising

Posters come in numerous sizes, meaning they can be put in multiple different locations. Poster printing permits you to target an email specifically to folks who’ll walk past and find out it.

Whether you’re putting your posters within a shop window or tacking these phones lampposts – poster printing is a good targeted marketing strategy that can ensure your message is heard by the highest number of individuals possible.

Cost-effective

When compared with other sorts of printed ads, poster printing is relatively affordable – try to cost-effective. Look at the cost-per-impression associated with an online ad – most impressions are made on people already searching for relevant keywords.

With poster printing, each poster occupies a physical location, meaning it could be seen by not only your audience but in addition other individuals walking by. For the reason that people don’t choose to examine poster advertising – it’s there, it’s of their face, and they’ll make out the print with out noticing these are!

Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, which means you obtain the best poster printing experience tailored for your brief.

They work!

Over 50% of millennials (those aged 22-38) look closely at print ads. And, a recent survey by Outdoor Media Centre found that 92% of clients said they’d seen outdoor poster advertising in the A half-hour before they purchased something, with 82% saying they’d impulse purchased on that quick.

Think about it – present have you ever seen a “SALE” poster in the shop window and felt lured to put in for any look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level in a place where it’s sure to make a direct impact.

Versatility

Poster printing doesn’t should be bland. Posters are amazingly versatile and give lots of benefits, including:

A tremendous selection of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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