According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of your i . t . platform by an e-commerce entity over a digital and electronic network to act being a facilitator between seller and buyer.”

The principle feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to interact with a great number of sellers onboard to get an item online. Thus, whenever a product from amazon is bought, you are actually buying it coming from a registered seller from it. Therefore the product or service is just not directly sold by amazon. Here, amazon is only a website platform which facilitates a conference place for a person to meets a large number of seller and gives various options and expense levels to get a services or products.
Whereas the Inventory-led websites have specialized but limited product selection as well as the serious customers may join to those website to get a specific product selection, for example caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller and a Level Stage
Almost all of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or possibly a large enterprise that have created privileged deals with them which will help them offer cheap deals or discounts on the customers. This may add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player with a pre-agreed arrangement.
You often realize that some products are available on the web site at 40% -60% discounts which can be even hard for the producer to offer. You often realize that you can find 40-50 sellers to get a ONline book store bangalore but excepting one anchor seller, no one is able to offer such exciting discounts or offers. They even mask other seller completely and corner almost entire requirement for they, thereby also frustrate these multiple genuine sellers to reach absolutely free themes with their honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. The fact is, none have been capable of seeing anything in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and lots of have been out of stock to others. Year 2017 would see more to fasten belts and go on to solve this riddle lest they perish within the race on the survival in the fittest.
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