Some people believe online video marketing is only a passing fad and it is effectiveness will eventually run it’s course. To me this sounds plain ludicrous. It would happen to be like someone saying 50 years ago that TV only agreed to be a passing fad. Movie is really a powerful method for communicating and that i predict it carry on growing on the next several years.
In this post I will supply a few strategies for using creating videos for the promotional initiatives.
Ideally your video should display a hyperlink aimed at your website at the beginning and end. I take advantage of video intro and outro clips that contain a picture of this site. I sandwich my content video between. For the video’s content, you may use either a narrated Powerpoint presentation or perhaps an actual video of you teaching. This will depend where method you’re equipped to complete and great at doing. Additionally, it depends upon what you are teaching. Some videos may require screenshots or images. And so the live recording wouldn’t operate in these cases. I have discovered that each kind of video works equally well for generating traffic to my websites. The Powerpoint method requires a bit longer because you have to accomplish more work (creating slides and recording voice). It is your video’s content that’s key.
Lets talk about the content of the video. In your teaching, give attention to one main theme. Avoid using a shotgun approach and try to cover a lot of information. It’s more advantageous to create multiple videos – each on a single topic. I actually do encourage you though, to give up as much valuable information as you can. This will greatly enhance your credibility with viewers while increasing your chances of converting viewers into customers. Make use of a good proactive approach after your video, but don’t be too salesy. You will need viewers simply to walk away with all the feeing which they received good, valuable information and wasn’t pitched to.
Finally, write a great description of your video and will include a web link in your lead capture page or website as close up as you can. I recommend making your link look natural by putting it within the first sentence of your description. Include five or six keyword tags which are related for your video’s content.
Don’t submit your video to a lot of sharing sites as this looks spammy to the search engines like google and you will probably get penalized for having duplicate videos. I suggest submitting each video to only one site. Try a search and discover the top five sites and alternate your submissions to each.
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