7 Search engine marketing Trends You have to be Conscious of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social media marketing content indexed on the internet along with other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media marketing networks leads to how search engines understand your internet site is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video being a powerful tool they are driving their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the buzz, and use videos to capture new audiences.

80% of video. Results that demonstrate up in SERPs originate from YouTube

Videos get 50X better organic page ranks in the search engines in comparison to against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION Can become CRUCIAL

Today people work with a array of devices gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are becoming standard tools to browse web. Engines like google know this and they also reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have wanted local info.

Mobile search increased 43% every year.

Over 1.2 billion people access the web using their cellular devices.

4 of every 5 consumers use smartphones to search.

4. VOICE SEARCH FUNCTION A necessity

Voice search is easily becoming a huge a part of mobile usage and possesses elevated the anguish of typing keywords to perform research online query. However, this shift means your site content should be developed with voice search at heart.

60% teens use voice search as you’re watching TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER

Inside your folks are looking for content sources that offer each of the relevant information they need in a single place. Engines like google have observed this trend and thus content aggregators are getting to be extremely popular inside the SERPS.

6. The fad OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps only make the project easier. Just number of years and mobile phone applications are certain to overpower desktop and mobile websites.

Mobile phone applications account for 52% in recent history allocated to online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of folks prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local seo service TO BECOME More IMPORTANT

Regional online research is going stronger in the past. In 2016 you must let Google know your location located and what you’re offering.
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