If you’re spening too much time working on your business, and not obtaining the results you need, you could have a business process or two that is broken and requirements fixing.
Most business people I encounter have the ability to the same types of problem. Their Follow Through is either broken or non-existent. They also do not have a system in place of these ways to work accordingly.
let’s quickly start at square one. I’m not really going to really enter into what your doing wrong what is actually not working, that’s simply redundant I will only speak about what works as a result of short space so that you can start making consistent and predictable results.
First it’s important that you understand the different types of media platforms most business people use attempt to market their product or services.
These media channels exist online as well as offline and I’ll name just a few of the more recognized, so you will possess a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the idea.
Like a company owner I can bet that you will be operating over a one dimensional basis which can be very limiting when it comes to gaining a reliable customer base.
The harder media you should use effectively the more successful your operations will end up. Key word “Effectively”….
However Let’s not go jumping into any and each media platform convinced that the more you use the good chances you’ve got for success.
It won’t for the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The secret is to correct your broken processes in any other case you should have the same results will every one of the media channels you advertise on.
How can you Repair it.
You will find 3 components that businesses should have in place to be able to possess a conssistent flow of latest leads and clients.
Component 1 ~ You have to first first, possess a compelling offer to attact your favorite luxury customer.
Go ahead and steer clear of how to get leads your main goal being a company owner would be to solve problems by presenting answers to a targeted customer.
Your advertisements should speak straight to the right client providing them with a definite means to fix an issue that they’re experiencing. No exceptions to this rule.
Component 2 ~ You must have a method to capture leads. Unless you possess a system in place for capturing the eye of your prospects before trying to offer them, you might be way off of the mark.
Fix this now! There all kinds of lead capture software out online that can be used I fould that Lead Pages are pretty solid check them out. There is a good system in order to business people achieve this.
Component 3 ~ You must have a method to telephone your leads. If you think regarding it everything you have ever bought or joined there is an engaging offer to first gain your attention.
Proper they had your attention you were followed up with and given more information.
When the offer was at line in what you were trying to find that would solve the immediate problem your were having, this is when and just whenever you determined to get.
Your clients, clients, and prospects are no different.
1. Present an engaging means to fix an issue disguised as an offer
2. capture charge
3. Follow up and make the sale.
It is a really broad overview however i hope this can help one to start thinking in the right direction being a company owner.
In your Success
-Larry
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