The 10 steps below demonstrate using a real example getting over 10,000 fans on your own Facebook business page.

Facebook may be the king of social networks using more than 1.79 billion active users monthly (Updated December 2016). It’s used by over 60% of Online users Worldwide which is a fantastic tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s a given that the number of fans reveals how popular a website is. A likes business page with 100,000 followers is much more popular than a page with 1,000 fans this also leads to a number of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, are thinking about that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website needs to have a great deal of Facebook fans. Five-years ago this didn’t make a difference but also in the Twenty-first century, social proof is very important.

More fans, more visits – The greater fans you might have, the higher may be the number of people which will view your posts within their timeline and perhaps go to your website.

While this is correct, it needs to be noted that does not all your fans will see your content.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of the followers (at most Four percent) will see your status updates.

This number may differ, but what is very important to know now, happens when you might have 10,000 fans and also you post a whole new update, it will likely be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social networking is often a ranking factor, many studies demonstrate that popular websites on Facebook will perform better in search, these days so well received websites (other factors being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you’re believing that using a lots of Facebook fans is very important for your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and it continous growing organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for that experienced nevertheless for beginners to social networking this is something totally new: Your own Facebook page differs from a small business page.

If you would like to have friends on Facebook to express your holiday photos you’ll need to create a personal page though if you want to have fans and followers for your website or business you’ll need to create a Facebook business page.

So, the first step is always to make sure that you produce a Facebook business page along with the the second step is always to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most significant optimization tip coming from all.

The expertise of the content posted on your own Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it easier to attract new fans or maybe more likes from ads even as we will see below.

Step 3: Benefit from your personal Facebook account

I mentioned in 1 above you will want to have a business page and not a personal page, however you still need come with an active personal facebook account.

Here is why:

After you post an update on your own business page, one of the ways to boost exposure and likes, is always to share that post on your own personal page too.

People you might have as friends on your own personal page will ‘like’ and ‘interact’ using the post shared from your business page as well as raise the engagement factor of the posts.

As an end result, facebook shows your content to more fans (organically).

So, one of the ways to boost the amount of people that view your content and go beyond the 4% of you following is always to share and promote the post on your own personal page.

It is evident that the more number of friends the bigger will be the visibility with the post.

Also, ensure that you invite all your existing friends (and new ones) to enjoy your Facebook business page. Do that every time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 however you have to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your site using the Facebook business page. To put it differently it is just a approach to ‘tell’ search engines like google this is your official Facebook business page.

#2 – When you get a great deal of fans, that is something should be proud off then one to show for your users (as explained above this means popularity, trust and social proof).

#3 – It’s a sensible way to increase your following organically. Your readers can follow your site by clicking etc button while not having to head to Facebook.

Hint: For optimum results, position the LIKE box above fold (for the sidebar).

Hint 2: You can also popup the like box to new users (for instance, after they spend 60 seconds over a page, after they scroll as a result of the bottom or after they try and leave your page – even if this is effective with regards to getting new likes, you should be careful never to ensure it is too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is always to start sharing content to maintain your fans happy and maybe manage to convert them from fans > site visitors > customers.

Some simple rules to check out which will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see inside your page. As an example, if the web site is about Social websites, share content in connection with social networking and not about sports or another type you may like. If your users need to read sports news, they do know how to locate them.

#2 – Don’t forget that they follow your business page to acquire updates regarding your website (and niche) and not regarding your social gatherings: If you need to get social, then make use of personal Facebook page, your business page is approximately your site.

#3 – Generally thumb, I personally use my opportunity page to express content from my niche only, basically should share an issue that is just not in connection with my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you have a promotion to express or something like that that could benefit your fans, that can be done but don’t go crazy.

Try to write interesting, shareable content that is in connection with your niche, even if this won’t come straight from your site. Keep a balance between promotional and content that your followers may want to read.

Step 6: Share intriguing and top quality content (not merely links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with only links. I want to provide you with a good example to understand After all.

When you would like to share a blog post from your website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this article without adding any additional information. If your title and pictures are great, you’re going to get a number of likes based on the time you create the post, number of fans etc.

If one the opposite hand, you enrich this post with the addition of more details and particularly a list, then other things being equal, you’re more prone to gain more likes and shares.

For me this will make sense since people that see a title and image within their timeline might not exactly ‘Like It’ as it provides no value for many years (don’t forget that the average user is offered countless postings within their timeline if he or she login to Facebook).

On the opposite hand if you give them valuable, top quality as well as simple to learn information (like a list), they’re going to select the LIKE button since they read something useful while not having to leave their timeline.

Note: It’s a known undeniable fact that people have a bent of LIKING a blog post without reading it so give them good reasons to accomplish that; your site visits might not exactly increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a glance at some of the most popular Facebook pages, so as to they have an inclination to express images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. Several tips to consider:

Quality updates – This can be the best incentive it is possible to lengthy users. Before posting anything on your own page, you should make sure that it offers value for your audience. With this option consistently, you existing followers will share it using friends as well as attract more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Just like the page first. There are various tools to do this but are thinking about if you don’t have a known brand this many ‘t be so successful.

Content upgrades – If you have a blog, you need to use ask users to love your page with an updated version of the post. This implies extra tools however it is something worth testing.

Step 9: You need to advertise your own content and page

When you develop your business page don’t expect that it’s going to magically get 1000s of fans. Besides the tips outlined above, you might also need to promote your business page in places apart from Facebook.

A few tips to take into consideration that assisted my case:

Promote in other social networking networks – If you have accounts along with other social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up your self on Facebook too. Be polite and explain to them the rewards from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, it is possible to make the most of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and enquire of them to follow your self on facebook (your business and personal pages).

This method though it ‘s time consuming, (I did so it manually and not using any tools) it may produce really good results.

Promote inside your newsletter – If you have a newsletter or you communicate with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not merely write the FB URL within your signature but ASK them politely to love your business page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and most effective ways to improve your Facebook fans for last, as it is the only person that it’s not free.

Facebook provides a self-service ad platform used with the idea to improve your following (advertise your page), supercharge your posts, get more leads, increase conversions or perform number of other actions (as shown within the image above).

The procedure is actually comparatively easy and straightforward. Basically you select a site you have, select your goals (advertise your page), select your audience (based on country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign is determined by a number of factors. The best way to assess if Facebook ads is a good solution to improve your following, is always to run a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (at the very least per week). By the end, it is possible to decide if the fee per like is a thing you’re ready to spend on.

I had great outcomes with Facebook ads for both my websites as well as client websites and that i run campaigns every month (for several days) to boost my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many individuals feel that that which you spend on is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit the like button so spend some time and look at the message you would like to display inside your ad along with the image to make use of.

Conclusion

Having a big number of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations for your business page (steps 1 and two above), then your simplest way to obtain additional followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without over $1,000 (spread into a time period of months).

Once you are doing everything properly and so long as you have a great services or products, it is possible to increase your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.