The 10 steps below demonstrate with a real example the way to get a lot more than 10,000 fans on your own Facebook business page.

Facebook may be the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It can be utilized by a lot more than 60% of Online users Worldwide which is an incredible tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you might want a lot of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s a given the quantity of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is more popular than a page with 1,000 fans and this leads to a quantity of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website needs to have a lot of Facebook fans. Five Years ago this would not issue in the 21st century, social proof is vital.

More fans, more visits – The greater fans you might have, the more may be the amount of people that will view your posts inside their timeline and possibly call at your website.

While this is true, it needs to be noted that not all your fans will dsicover you.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a small percentage of one’s followers (at most 4 %) will dsicover your status updates.

This number may vary, but what is vital to be aware of now, is actually you might have 10,000 fans and you also post a brand new update, it will be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites can be a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, than not quite popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that using a large amount of Facebook fans is vital for the website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: These are the very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans also it continous growing organically.

Step 1: First things first – you might want a Facebook business page

It sounds silly for the experienced but for beginners to social websites this may be something new: A private Facebook page is different from an enterprise page.

If you would like to have friends on Facebook to talk about your holiday photos you will want to create a personal page but if you want to have fans and followers for the website or business you will want to create a Facebook business page.

So, the initial step is usually to ensure that you produce a Facebook business page and the alternative is usually to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most critical optimization tip coming from all.

The company’s content posted on your own Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw new fans or more likes from ads as we will dsicover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in 1 above that you need to possess a business page and never a private page, but you still need to offer an active personal facebook account.

Here is why:

After you post an update on your own business page, one of the ways to boost exposure and likes, is usually to share that post on your own personal page also.

People you might have as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with the post shared from a business page as well as boost the engagement factor of one’s posts.

As an outcome, facebook shows you to more fans (organically).

So, one of the ways to boost the number of individuals who view you and go past the 4% individuals fan base is usually to share and promote the post on your own personal page.

It goes without saying the greater the quantity of friends the bigger may be the visibility with the post.

Also, make certain you invite all your existing friends (and new ones) to love your Facebook business page. Make it happen any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 but you have to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your web site with the Facebook business page. Quite simply it is a way to ‘tell’ search engines that this will be your official Facebook business page.

#2 – When you get a lot of fans, that is something needs to be proud off and something to demonstrate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a sensible way to improve your fan base organically. Your potential customers can follow your web site by clicking etc button while not having to check out Facebook.

Hint: For optimum results, position the LIKE box above fold (around the sidebar).

Hint 2: You can even popup etc box to new users (by way of example, after they spend 60 seconds on a page, after they scroll right down to the bottom or after they try and leave your page – although this is effective with regards to getting new likes, you need to be careful to never allow it to be too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box within a prominent position on our website.

The next natural step is usually to start sharing content to keep your fans happy and possibly find a way to convert them from fans > internet site visitors > customers.

Some simple rules to check out that will boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see within your page. As an example, in case your website is about Social networking, share content linked to social websites and never about sports or some different you may like. In case your users desire to read sports news, they know finding them.

#2 – Don’t forget that they follow your small business page to obtain updates about your website (and niche) and never about your social gatherings: If you wish to get social, then make use of your personal Facebook page, your small business page is around your web site.

#3 – Generally thumb, I use my offer page to talk about content from my niche only, basically must share something which is just not linked to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your own Facebook page will drive your fans away. When you have a promotion to talk about or something that might benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content that is linked to your niche, even if this does not come from your web site. Keep a balance between promotional and content that the followers may want to read.

Step 6: Share interesting and good quality content (not simply links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Allow me to give you an illustration to understand what After all.

When you would like to share a post from a website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this informative article without adding any extra information. In case your title and images are great, you will get a number of likes with respect to the time you make the post, quantity of fans etc.

If one another hand, you enrich this post by adding more details and particularly a listing, then other pursuits being equal, you happen to be more prone to gain more likes and shares.

For me this makes sense because individuals that view a title and image inside their timeline may well not ‘Like It’ as it provides no value in their mind (don’t forget the average user is assigned a huge selection of postings inside their timeline every time they login to Facebook).

On another hand once you allow them to have valuable, good quality as well as simple to see information (like a list), they’ll go through the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It is just a known indisputable fact that everyone has a bent of LIKING a post without reading it so allow them to have good reasons to do this; your web site visits may well not increase but the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a glance at probably the most popular Facebook pages, so as to they have a tendency to talk about images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A number of tricks to consider:

Quality updates – Here is the best incentive you’ll be able to lengthy users. Before posting anything on your own page, you have to be sure that it provides value on your audience. With this option consistently, you existing followers will share it with their friends as well as attract more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to Just like the page first. There are many tools to do this but have in mind if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – If you have your blog post, you need to use ask users to enjoy your page to have updated version of one’s post. This requires extra tools but it is something worth testing out.

Step 9: You have to market own content and page

When you develop your small business page don’t expect that it’s going to magically get a large number of fans. In addition to the tips outlined above, there is also to advertise your small business page in places other than Facebook.

A few tricks to consider that worked for my case:

Promote in other social websites networks – If you have accounts with social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate you on Facebook also. Be polite and tell them the rewards from this.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you’ll be able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and have them to follow you on facebook (your personal and business pages).

This method eventhough it ‘s time consuming, (Used to it manually and never using any tools) it might produce great results.

Promote within your newsletter – If you have a newsletter or you engage with your readers via email, make certain you make them follow your Facebook page.

Do not simply write the FB URL through your signature but Question them politely to enjoy your small business page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and quite a few great ways to enhance your Facebook fans for last, since it is the only one that it’s not free.

Facebook comes with a self-service ad platform which you can use either to enhance your fan base (market page), supercharge your posts, get more leads, increase conversions or perform quantity of other actions (as shown within the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you choose a page you possess, select your goals (market page), select your audience (based on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends upon a number of factors. The best way to assess if Facebook ads is a good solution to enhance your fan base, is usually to chance a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at least per week). At the conclusion, you’ll be able to determine if the price per like is one area you happen to be prepared to spend on.

I had achievement with Facebook ads both for my websites and for client websites and i also run campaigns every month (during their visit) to enhance my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe what you spend on is Facebook likes but actually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then more people will hit etc button so invest some time and take into account the message you would like to display within your ad along with the image to work with.

Conclusion

Having a major quantity of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations on your business page (steps 1 and 2 above), then the easiest method to obtain additional followers is to apply Facebook ads. Along with some A/B testing you can find to 10,000 fans with no a lot more than $1,000 (spread right into a period of months).

Once you do everything properly and given that you do have a great services or products, you’ll be able to improve your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.