Ways of operating in the retail food sector are always changing. This is also true from the supermarket space. Today’s informed rrndividuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery items are being purchased at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, in addition to pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the twin issues of freshness and convenience? The following are ways they’re trying to grow sales through serving their potential customers better:
1. Locally sourced products. It’s really a considering the fact that products sourced locally will be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive a common foods fresher.
Additionally, today’s savvy consumers need to know exactly where their foods are coming from. This gives the crooks to quickly and easily trace their products origins as long as they experience any difficulties with them. Hence, locally sourced will be the break through, which food retailers are saved to board with to meet customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads and other goods with unbleached flour and healthy whole grains. Specialized departments focusing on all-natural items are quitting products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and in addition gluten-free products.
3. Clean food. Clients are demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without additives and preservatives. Consumers wish to know how their vegetables and fruit are grown and processed. They want to know perhaps the meat they are buying is grain or grass-fed and if it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs in these areas.
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