What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and price through holding an original position that attracts adults and kids alike.
The McD’ Coffee houses will be ideal in making use of the coffee cultures which can be growing rapidly throughout the globe. These coffee cultures covered with Starbucks and also cafes attract consumers that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance of in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee houses as time-killers on their way towards the cinema, take-away, or going back to work. They are hunting for a short-term experience that’s fast with excellent service in a reasonable cost.
McD Coffee houses could be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo will allow for fast recognition, credibility and belief from the startup company. Except for further differentiation from your fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours which can be sometimes utilized in certain countries. Also introducing more at ease seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded using this adult experience.
McDonalds is known for being open until late and their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that might take up a product which allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, as well as their more affordable prices in comparison to Starbucks etc would permeate countries where fast food restaurants are believed a premium/luxury. Starbucks offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they can get the same knowledge about lower prices, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.
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