What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds may be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and cost by holding an exceptional position that attracts regardless of how alike.
The McD’ Coffee Shops could be ideal in making use of the coffee cultures which can be expanding as well through the entire globe. These coffee cultures covered with Starbucks and personal cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance of in-store time to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to fast food restaurants as time-killers en route for the cinema, take-away, or finding comfort work. They’re hunting for a short-term experience which is fast with excellent service at the fair price.
McD Coffee Shops can be separate entities from your fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and also the utilisation of the infamous ‘M’ logo will allow for fast recognition, credibility and belief in the medical. Except for further differentiation in the fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience cafes; so youngsters are not entirely excluded because of this adult experience.
McDonalds is acknowledged for being open until late along with their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that would adopt a brand that permits these to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, in addition to their more affordable prices when compared with Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can access the same knowledge about affordable prices, better and faster service.
This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.
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