What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and Value and by holding an exceptional position that appeals to regardless of how alike.
The McD’ Coffee Shops could be ideal in making use of the coffee cultures which can be growing rapidly through the globe. These coffee cultures covered with Starbucks and personal cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for cafes as time-killers enroute towards the cinema, take-away, or returning to work. They’re trying to find a short-term experience that is fast with excellent service at the fair price.
McD Coffee Shops will be separate entities in the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and the standby time with the infamous ‘M’ logo enables for fast recognition, credibility and belief in the new venture. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which can be sometimes utilized in certain countries. Also introducing more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee shops; so students are not entirely excluded using this adult experience.
McDonalds is recognized for being open until late as well as their Coffee houses would thus meet the huge consumer demand from club/bar goers and tourists that might buy into a product which allows the crooks to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, along with their affordable prices compared to Starbucks etc would permeate countries where coffee shops are considered a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they possibly can access the same exposure to affordable prices, better and faster service.
This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty for the brand.
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