If you’re a novice to marketing automation, you may want to take into consideration how we along with your team will want to adopt those automated processes in the right way. Considering the way the marketing automation industry is growing with additional adoption rates, you need to ensure automation is done efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; these are generally few essential items that you should keep in mind while making the options:
1. Don’t automate bad processes and stay away from outsourced lists
Map your marketing processes that drive traffic and leads thoroughly. Flow of leads over the funnel, including allocation as well as their sources are key. Hence, map those properties accurately. Be sure that the individuals your team operating these processes are on-board with any changes that such automation brings for their day-to-day work. Appointing a change manager (champion) who is a marketing and advertising process specialist will save you time and money. Identify and eliminate poor processes – fix the task before you automate it.
2. Beware of outsourced lists and automate lead qualification to stay compliant
Avoid buying subscriber list and sending them automated email promotions. These will fail and be expensive for resolve. Especially now, with GDPR, this will get the business in to a good deal of trouble. Automation tools can be quite a life-saver making use of their inbuilt measures to make sure that some of your processes are compliant together with the new laws. Nevertheless, the software program is an only enabler so you should do the project to stay compliant. To further assist the process, give attention to creating exciting content that can motivate individuals to subscribe to your articles offerings (say, eBooks and animated GIFs) and make + expand your own opt-in database that could deliver better lead conversion.
Email databases will expire as time roll by so it is imperative that you keep generating new leads at a higher rate as opposed to expiry rate; which can be about 25% a year. To get new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your site for that search engines like google. Automation is great for nurturing leads, however you should generate those leads first for one more key to happen.
3. Don’t allow fancy features fool you
When deploying an advertising automation to meet your needs, do not let fancy features fool you. Each software may have different learning curve, and maybe employing a software with the easier UI might speed up processes. But, when it doesn’t solve your marketing process related (specific) problems, then it most likely are not the software for you.
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