Based on the FDI policy guidelines, “Marketplace model of e-commerce means providing of the it platform by an e-commerce entity on the digital and electronic network to act as being a facilitator between buyer and seller.” The main feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for customers to have interaction which has a great number of sellers onboard to acquire an item online. Thus,…
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