According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of the i . t platform by an e-commerce entity over a digital and electronic network to act as being a facilitator between seller and buyer.” The main feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for customers to get having a large number of sellers onboard to buy a product online. Thus,…
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