Globally, the usage of mobiles, smartphones, iPads and tablets for surfing the web is growing within an alarming rate due to the convenience, cost-efficiency, ease and comfort. The application of mobile devices is closing a digital divide relating to the rich and poor; and the urban and rural dwellers. All companies are duty-bound to produce websites which are mobile-friendly to be able to reach these mobile users. One way of doing this is usually to create designs that are attentive to different devices and screen sizes.

What then is responsive web design?

Responsive web page design (RWD) is really a technique found in web page design to permit webpages respond to the screen size, orientation and platform in the device a person is viewing with.

Responsive design include the simple the crucial element which has changed the browsing behavior of browsers recently. Such websites can handle changing from device to device. For instance, if a user switches coming from a mobile phone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.

Without delving much into the technicalities involved in designing such websites, listed here are the business enterprise features of responsive design.

User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It has foreground images that scale with all the layout to reveal and hide parts of images online. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users can surf your web site regardless of environment they are, hence helping the reach of the business website.

Consolidate business marketing efforts: Google has recommended responsive design as well as practice so firms that don’t have options missing out. Is the more popular global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably looking results.

As outlined by Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

With all this knowledge, we are able to safely say definitely that having a responsive website may help augment marketing efforts of organizations to achieve their business objectives.

Affordable: Using desktop or laptops is normally higher priced and/or inconvenient than using mobile devices. Cellular phones offer easy and quick access to facts about the move. Responsive websites therefore are cost effective for users who spend little to no time in a workplace.

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